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We sit down with Chef Eric Greenspan, who rebuilt American cheese with real dairy and zero fillers, then chose craft over cameras to grow a product, launch kitchens, and return to the line with a new Hollywood deli.

This is a raw and unfiltered talk on distribution, brand, and why skill beats clout.

• origin and decline of American cheese
• building a premium slice with aged cheddar, cream, and butter
• how sodium citrate works without fillers
• distribution through Chef’s Warehouse and select opcos
• TV breaks, Guy Fieri’s “misfits” and authenticity
• choosing brand focus over easy airtime
• advice for young chefs on craft and humility
• opening Mish, a Jewish deli in Hollywood
• family, restaurants, and the service mindset

Find Eric at Chef Greeny on Instagram — C-H-E-F-G-R-E-E-N-Y. Or go to Eatnewschool.com

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*The views and opinions on this show are meant for entertainment purposes only. They do not reflect the views of our sponsors. We are not here to babysit your feelings, if you are a true industry pro, you will know that what we say is meant to make you laugh and have a great time. If you don't get that, this is not the podcast for you. You've been warned. Enjoy the ride!