I recorded my 100th episode of Built for Legacy live in front of an audience on my birthday. Thank you to everyone who has supported me on this journey. To mark the milestone, I opened with the story of how the show came together over the last three and a half years, then brought up a panel of three past guests who've become close friends: Dominique Bell (jiu-jitsu competitor, coach, & gym founder), Emily Hayden (IFBB bikini pro, host of the Evolve Emily Show, and coach), and Ryan Williams (former Navy SEAL, serial entrepreneur, and co-host behind Liberty Risk). We get into detaching your identity from the thing you've mastered, being willing to be the "new guy" again when you start over, the worst mistakes that became the best lessons, and how each of us defines failure.

Event Partners:
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Chapters:
00:00 - Intro & The Journey to 100: Rebranding to Built for Legacy
09:17 - Meet the Panel: Dominique Bell, Emily Hayden & Ryan Williams
15:20 - Detaching Your Identity From What You've Mastered
28:12 - What's Next: Dom's Gym, Emily's Bodybuilding Return & Screenplay, Ryan's Liberty Risk Podcast
42:41 - Audience Q&A: Biggest Mistakes That Became the Best Lessons
49:36 - How Each of Us Defines Failure
56:32 - Closing the Panel & Cheers to 100

Follow the Panelists:

Dominique Bell: https://www.instagram.com/dubious_dom/

Emily Hayden: https://www.instagram.com/emilyhayden/

Ryan Williams: https://www.instagram.com/invictus5326/

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72

YouTube: https://www.youtube.com/@builtforlegacypodcast

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005

Contact: chris@nicholsanddimez.com

Dr. Grant Elliott is a chiropractor and the founder of RehabFix, home to the biggest online back pain program in the world. After his own competitive cycling career was derailed by low back pain and failed by outdated, traditional care, Grant became a "master of movement and education" and built a massive online following before he ever opened a practice. He's a pioneer in taking chiropractic and rehab 100% online, helping people all over the world fix their pain naturally and avoid unnecessary surgery. In this conversation, we discuss Grant's personal back pain journey, what most people get wrong about pain and imaging, why education and exercise are the number one treatment for musculoskeletal pain, and the powerful mind-body connection behind chronic pain. We also dive into how Grant built RehabFix into a successful online business, his content and social media strategy, team building and delegation, his take on the healthcare and insurance system, and the entrepreneurial life hack he didn't see coming.

Partners: JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 25% off

Chapters:
00:00 - Intro
02:28 - Grant's Back Pain Story & How Traditional Chiropractic Failed Him
10:09 - What Most People Get Wrong About Pain, Imaging & Surgery
11:32 - Why Education & Exercise Is the #1 Treatment for Pain
13:06 - Pioneering Online Chiropractic & Building the Biggest Online Back Pain Program
17:23 - Content Strategy: Consistency, Hooks & Finding Your Niche
25:52 - Team Building, Delegation & Coaching Other Providers to Go Online
30:06 - Scaling Online vs. Brick & Mortar, Insurance & the Healthcare System
36:41 - Stem Cells, PRP & Peptides: Why Movement Can't Be Optional
40:40 - The Biggest Causes of Back Pain & the "Do the Opposite" Principle
47:23 - What to Do First When Back Pain Hits (No Fear, No Rushed Imaging)
51:59 - The Mind-Body Connection: The Gabriela Story & Why Mindset Is Everything
57:37 - Biggest Business Challenge, AI & the Entrepreneurial Life Hack

Follow Dr. Grant Elliott (RehabFix):

Grant's IG: https://www.instagram.com/rehabfix/

Website: https://www.therehabfix.com/

YouTube: https://www.youtube.com/channel/UCEIuFir2D63x9a1FWWEGqZw

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72

YouTube: https://www.youtube.com/@builtforlegacypodcast

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005

Contact: chris@nicholsanddimez.com

Jake Ryan is a former NFL linebacker who played for the Green Bay Packers alongside Aaron Rodgers, Clay Matthews, and Julius Peppers. Drafted in 2016 out of Michigan, Jake spent six years in the league across the Packers, Jaguars, and Ravens before two ACL tears and a back injury forced him to walk away from the game. In the years that followed, Jake co-founded Huega House — a San Diego-based lifestyle apparel and hat brand built around the Danish concept of "hygge," meaning to cherish the little things. Since launching in 2022, Huega House has become a case study in organic influencer marketing, landing on athletes like Aaron Rodgers, Shohei Ohtani, Josh Allen, Aaron Judge, Shane Gillis, and Jared Goff. In this conversation, we talk about what it was really like playing in the NFL — the locker room culture, what made Lambeau Field special, and what it's like playing with Aaron Rodgers. We also cover Jake's two ACL tears, how photography became his outlet during injuries, the identity shift that came with leaving the league, and the origin story of Huega House. We get into the influencer marketing strategy that put the brand on the map, the co-founder dynamic with Jonathan Ruley, the pivot to activewear, and Jake's biggest entrepreneurial lessons so far.

Partners:
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 25% off

Chapters:

00:00 - Intro

02:53 - Jake Ryan: NFL Linebacker, Photographer & Huega House Co-Founder

06:10 - Aaron Rodgers Wears Huega House at a Knicks Game

08:23 - Playing With Aaron Rodgers & Clay Matthews

09:58 - Best & Worst Parts of the NFL

13:43 - The Day Jake Got Drafted: Green Bay Packers Call

18:49 - Rookie Year, Burnout & Life in Green Bay

21:39 - Leaving the NFL: Injuries, Surgeries & Knowing When to Walk Away

24:13 - Identity After Football, Photography & Moving to San Diego

31:49 - Founding Huega House: The Idea, the Hat & the Co-Founder Story

36:00 - Influencer Marketing Strategy: Aaron Rodgers, Shane Gillis & Seeding Athletes

43:02 - Huega House Business: Investment, Profitability & Partnership Dynamics

46:14 - Biggest Challenge, AI, What's Next & Entrepreneurial Life Hack

Follow Jake Ryan:
Jake's Instagram: https://www.instagram.com/jake_ryan47/
Huega House IG: https://www.instagram.com/huegahouse/
Huega House Website: https://huegahouse.com/

Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez

Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105

Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72

YouTube: https://www.youtube.com/@builtforlegacypodcast

Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005

Contact: chris@nicholsanddimez.com