The grind doesn’t care how you feel. It only responds to action. In this episode of Built by Discipline, Scott Schwertly shares the untold story of starting Ethos3 from nothing, and breaks down five principles to help you stay consistent, focused, and resilient—even when you’re building in silence.

Want to win the day? Win the morning first. In this episode of Built by Discipline, Scott Schwertly shares what Ironman training taught him about early alarms and personal development, and why your first hour determines your momentum, identity, and resilience. Learn how elite performers design their mornings for clarity, power, and control.

Comfort is a trap—and the cost is your potential. In this episode of Built by Discipline, Scott Schwertly shares the real story of how getting fired launched his entrepreneurial career, why comfort leads to performance decay, and how elite performers intentionally chase discomfort to stay sharp, focused, and disciplined.

Motivation is a liar. It shows up when it wants—and disappears when you need it most.

In this episode of Built by Discipline, Scott Schwertly breaks down why rituals always beat motivation, how Navy SEALs and elite performers use systems over emotion, and how you can build personal rituals that fuel your identity, momentum, and grit—especially when the grind gets heavy.

Motivation fades. Rituals stay.

Learn how to build the systems that will carry you when willpower runs out.