In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into:

• What’s one mindset shift or system you've used to make sure your business serves your life—not the other way around?
• What’s one piece of advice that sounds smart—but actually holds entrepreneurs back?
  
  

This can serve as a good refocus session to align your ideal lifestyle first, and then do the things that fit within your life.

All my resources: www.andyisom.com

Richies resources: https://richienorton.com/

Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real cost—and profit impact—of agencies, freelancers, virtual assistants, and full-time hires.

Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows with your business, not against it.

This is a must-listen for e-commerce founders and Amazon brand owners looking to scale lean, fast, and profitably.

Grab your free Amazon brand audit at www.weavos.io or DM Andy “audit” on Instagram.

In today’s episode, I’m breaking down the types of products you don’t want to sell on Amazon—specifically, items that customers treat like rentals. These are the “use it once and return it” traps that kill margins and crush seller morale. I’ll share why these products create constant headaches, including behind the scenes from my weekly internal meeting and coaching call with my students.

In 2025, being “different” on Amazon isn’t enough. Product tweaks and minor upgrades don’t move the needle when the market is flooded with lookalikes. In this episode of Built by Business with Andy Isom, we unpack why traditional product differentiation has lost its edge—and what actually works today: strategic brand positioning.

I'm sharing behind the scenes of a consulting call, we'll review the Product/Marketing Matrix, how market significance outperforms feature changes, and Amazon-native brand examples that win without being the cheapest or most advanced.

Whether you're building a new private label product or trying to revive a flat listing, this episode will give you a fresh lens for standing out where it matters most.

Grab an audit or consulting call here: www.andyisom.com

Hiring the right team is one of the biggest challenges brand owners face—especially in the early stages of growth. In this episode of Built for This, Andy Isom is joined by Michael Jordan, co-CEO of Bad Marketing, to break down a smarter hiring strategy for e-commerce and Amazon sellers.

We dive into which roles to hire first, where to find top talent outside of the usual “go hire a Filipino VA” playbook, and how to scale your Amazon or E-Commerce team globally without wasting money. If you’re ready to stop doing everything yourself and start building a team that actually moves your brand forward, this episode is your blueprint.

My favorite SOP recording tool: www.loom.com

Get a free audit of your brand to see if you qualify for subsidized management here: www.weavos.io

Great products on Amazon don’t sell themselves. Great offers do.

In this episode of Built by Business, Andy breaks down why most Amazon and DTC founders are stuck, not because of bad ads or bad products, but because their offer simply isn’t compelling. If your sales are flat, your CACs are climbing, and nothing seems to work… this is the episode you need to hear.

Learn the 5 traits of irresistible offers, how to boost conversions without changing your product, and why fixing your offer is often the cheapest way to scale.

Best of all, grab a free audit of your offer at www.weavos.io

Or if you simply want a personalized 1-hour consulting call, you can book with me on my website www.andyisom.com

What does it take to build a brand when nobody’s watching?

In this episode of Built by Business, Andy shares the real talk on building in silence—the content, the operations, and the strategy that happens before the audience shows up. If you’re stuck in the early grind and wondering if it’s all worth it… this episode is for you.

Learn why consistency, delayed gratification, and long-game thinking are the real competitive advantages for founders. Plus, hear from others who kept building behind the scenes—until it paid off.

Get a free audit of your brand or book a consulting call with me at www.andyisom.com

Helium 10 just dropped four new tools to help Amazon sellers break into TikTok Shop, and this episode breaks down exactly how to use them. From finding creators to syncing inventory and importing your listings with one click, it’s never been easier to launch your Amazon brand on TikTok.

In this episode, Andy walks through Helium 10’s new:

• Listing Converter
• Profits Calculator
• Inventory Manager
• Influencer Finder

Save BIG on Helium 10 right here: https://bit.ly/3TVo20K

Plus: real-world workflows, content strategies, and launch tips for sellers who want to ride TikTok traffic without abandoning their Amazon core.

This isn’t just hype, it’s the next frontier of product discovery and conversion.