In 2025, the fastest brands are the ones that win — not the biggest. In this episode of Built by Business with Andy Isom, we explore how brand velocity has become the new moat for Amazon and DTC brands alike.

Learn how to move faster without breaking your systems:

• Why Amazon rewards algorithmic speed (listing updates, PPC, inventory rhythm).

• Why DTC rewards creative speed (ads, offers, and landing pages).

• How to build your own "Velocity Stack" to outlearn and outsell your competitors.

Featuring a micro-guest from a brand operating on both Amazon and Shopify sharing how they built systems for speed.

Whether you're optimizing listings or scaling ad campaigns, this episode will help you grow faster — and smarter — in 2025.

Get a free brand audit here: www.weavos.io

In this exclusive Amazon Accelerate Interview, I sat down with Trevin Peterson, one of the most recognized voices in the Amazon FBA space, to unpack the evolution of Amazon Ads - from the early days of basic Sponsored Products to today's full-funnel, content-driven ad ecosystem.

Trevin shares how he went from discovering FBA in 2017 to building multiple 7-figure brands, and reveals the biggest shifts every seller needs to understand heading into 2025, including:

• Why video ads are the most undervalued opportunity on Amazon right now

• The difference between ACOS vs. TACOS (and why most sellers track the wrong metric)

• How to use Amazon Influencers and Creator Connections to boost conversions

• What makes Sponsored Brands and Sponsored Display essential for a complete ad funnel

• Why "trusting the process" matters when scaling profitably through PPC

Whether you're a beginner trying to understand Amazon advertising or a brand owner optimizing ad spend across multiple campaigns, this episode will help you see where the real leverage is hiding in 2025.

#AmazonAds #AmazonAccelerate2025 #Ad

Most Amazon sellers don't have a traffic problem - they have a listing problem.

In this episode of Built by Business with Andy Isom, we reveal why shoppers click but don't buy, the biggest mistakes inside your Amazon listing that quietly kill conversions, and how to fix them fast.

We'll talk about the 4 Leaks on Amazon Listings as well as the 6-Step Amazon Listing Checklist to make sure you don't leak too many customers.

Learn how to optimize your main image, A+ content, and offer structure to boost your conversion rate without spending more on PPC.

If you're running ads or managing your own storefront, this episode will help you turn clicks into conversions on Amazon's marketplace.

Get a free brand audit at www.weavos.io