What does building a $100m+ business really teach you about people, leadership and success?

In this episode of Built Not Born In Business, we sit down with Andrew Hulbert, founder of Pareto FM, to talk honestly about what it takes to build, scale and eventually step away from a business without losing yourself along the way.

This conversation isn’t about growth hacks or surface-level culture talk.

Andrew shares how building a people-first business from day one shaped everything that followed. From hiring without traditional interviews, adapting roles around real lives, and rewarding behaviour that actually matters, to the uncomfortable lessons that only come from responsibility, pressure and making mistakes at scale.

We also talk openly about:

• What founders often get wrong about “company culture”
• Why treating people like humans is a competitive advantage
• The leadership lessons that only come from losing money and trust
• What happens emotionally after exiting a business
• Why success doesn’t feel the way most people think it will
• How family, time and perspective change once the business is no longer running you.

This is a grounded, honest conversation for business owners who care about how they build, not just what they build.

What does it really take to build a £100m+ business in the real world?

In this episode of Built Not Born In Business, we sit down with Tobias Allen to talk honestly about the lessons that shaped his journey, including what he learned from working with Alex Hormozi and Simon Squibb.

Tobias breaks down the realities of building a high-growth business. The pressure that comes with scale. The personal cost of ambition. The decisions that matter when the stakes are high. And how ideas popularised by Alex Hormozi and Simon Squibb translate into real-world execution, not just theory.

We explore:

• What building a £100m+ business actually demands

• Which Alex Hormozi principles work in practice and which only work if you are willing to do the hard work

• The mindset shifts required to scale without losing yourself

• The mistakes, pressure, and responsibility that rarely get talked about

• Why success is built over time, not born overnight

Built Not Born In Business is a podcast for business owners, founders, and people thinking about starting a business who want the full picture. The truth behind the results. The thinking behind the decisions. And the reality behind real business success.

This intro episode explains why Mr & Mrs In Business has evolved into Built Not Born In Business and what this new series is really about.

The original podcast started as honest conversations about life and business as a married couple. It was real, relatable, and helped a lot of people feel less alone in their journey.

But over time, the conversations changed.

The guests we were drawn to weren’t just talking about running businesses. They were talking about building them. The pressure. The responsibility. The mistakes. The personal cost. And the long, unglamorous road that rarely gets shared online.

Built Not Born In Business exists to tell those stories.

This podcast is about what actually goes into building something meaningful. Not the overnight wins. Not the polished success narratives. But the decisions, sacrifices, mindset shifts, and moments of doubt that shape real business owners over time.

In this short intro episode, we explain:

• Why the name had to change

• What Built Not Born In Business stands for

• Who this series is for

• And what you can expect from the conversations ahead

This series is for business owners, founders, and people thinking about starting a business who want a clearer, more honest picture of what success really involves.

Because real business success isn’t born.
It’s built.