Running a business is often romanticised online, but the reality is very different.

In this episode of the Built Not Born in Business podcast, Chris and Helen reflect on the biggest lessons they have learned from interviewing successful founders, including entrepreneurs behind major brands, technology companies and high growth businesses.

They discuss the real challenges business owners face behind the scenes, why solving genuine problems is the foundation of successful companies, and how hiring people who are better than you can completely transform a business.

The conversation also explores the “two way door” decision framework used by companies like Amazon, the power of learning from people further ahead in their journey, and why podcasting may become one of the most powerful marketing tools for businesses in the coming years.

If you run a business, want to start one, or are interested in how successful founders actually think, this episode shares honest insights that most people only learn the hard way.

In this episode:

• Why many businesses start backwards and how to fix it
• The real emotional reality of running a company
• Why successful founders hire people smarter than them
• What “standing on the shoulders of giants” really means
• The decision making framework that prevents costly mistakes
• Why podcasting could be a huge opportunity for businesses

Watch the full conversation and learn what building a real business actually looks like behind the scenes.