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In this episode, we chat about

Samantha Flores ran a $2 billion business across EMEA at Nike for 19 years. And when she left to build her own business, the hardest part was not the strategy. It was learning how to sell herself with no brand name to hide behind.

If you have left corporate to build your own business and you are finding visibility ten times harder than you expected, this is exactly why. Inside corporate you were never selling yourself. You were selling the brand. The brand was the safety net. The brand was the credibility. And now you are all three.

What Samantha did before she left is what gave her the space to actually build. For years she put 30 to 40% of her salary straight into an investment account. Before she had a business idea. Before she had a plan. That buffer meant she could build without the pressure of needing it to work immediately destroying her at every turn.

A year and a half into building her business she has reached 1200 people through Facebook ads, run monthly masterclasses, and gone back to the beginning to build a personalised diagnostic because she realised most women she works with do not actually need more information. They need clarity on exactly what is blocking them first.

She is not pretending it has been clean. She is sharing what worked, what she rebuilt, and the one thing that separates the women who get momentum from the ones who stay stuck wondering what they are doing wrong.

You cannot score without a goal.

The women she works with can describe in painful detail everything they walked away from. The manager who did not see them. The work that stopped meaning something. But when she asks what they actually want to build instead, there is silence. And that silence is where the business stalls before it ever gets started.

If you are building a business after 40 and you left a senior corporate career to do it, this conversation is going to feel like someone finally said the quiet part out loud.

Connect with my guest:

Samantha Flores https://thepowerhousecode.com/

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