What happens when your business grows so fast that you become the thing holding it back? Katrina Purcell tripled her client list this year. Then she noticed the problem: every meeting, every decision, and every project still ran through her.

Katrina is the founder of her own growth operations consultancy. She works with seed to Series C tech startups and nonprofits, helping them build the systems they need to scale. She calls herself the fixer, the person you call when a project is stuck. She also hosts Managed Chaos, a podcast of 15-minute episodes on scaling and growing a business.

What you'll hear:

• Why AI can't help a business that hasn't written down its own processes
• How she trained an AI agent on her own decision-making so her clients' teams could keep moving while she took a vacation
• The client she liked and still let go, and why saying no to money kept her business on mission
• Why starting a business to own your schedule usually means owning less of it at first
• Her plan to double the business with a steady team instead of doing every project herself
• Her legacy picture: one rock tossed in the water, and ripples across many businesses

Connect with Katrina:
Website: https://katrinapurcell.com
LinkedIn: https://www.linkedin.com/in/katrina-purcell

About Chris:
Chris Bruner is the CEO and Founder of Simple AI Solutions, based in El Cajon, CA. He helps small and mid-sized businesses bring in more clients and spend less time on busywork using AI plus human systems. His background is in healthcare operations and process improvement, with an MBA, an MS in Management, and a Six Sigma Green Belt.

About the show:
The Business Leader's Legacy Podcast goes behind the scenes with business leaders to uncover their vision, strategies, and the challenges they've faced along the way.

Connect with Chris:
Website: https://www.simpleaisolutions.org
LinkedIn: https://www.linkedin.com/in/chrisbrunersimpleaisolutions/
Podcast LinkedIn: https://www.linkedin.com/company/the-business-leaders-legacy-podcast/
YouTube: https://www.youtube.com/@The-Business-Leaders-Legacy

Timestamps:
00:00 Welcome and introduction
01:25 From bleeping cuss words on live TV to chief of staff
03:38 Why everyone said "just call Katrina"
05:22 The AI problem nobody talks about: undocumented processes
07:11 Tripling the client list in one year
08:39 Letting go of a client she liked
11:03 "I'm the bottleneck"
16:42 Building a second Katrina with AI
20:10 Legacy: the rock and the ripples

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