Burned out after two decades in psychiatric hospitals, Dr. Daniela Rizzo faced a choice during COVID: keep going, or build something different. She chose to build. In this episode, Tracy Cherpeski talks with Daniela about leaving the hospital model to create a thriving private practice that runs on her terms—fewer patients, extended 60–90 minute intakes, and a clinical environment that feels as much like a spa as a doctor's office.

Daniela shares the step-by-step journey of starting a practice: defining your vision first, then navigating legal structures, financial setup, and building visibility. She explains why combining practice areas (psychiatry, aesthetics, longevity medicine) makes more sense than you'd think, how trust is your best marketing tool, and why small touches—still water, espresso, genuine presence—matter more than expensive marketing campaigns.

You'll also hear about her guide for residents who want to start practices, and her upcoming book The Longevity Kitchen, which teaches that food is the first prescription. If you've wondered whether private practice is possible or how to build one that doesn't feel like hospital burnout 2.0, this conversation is for you.

Read the full show notes, memorable quotes, and key takeaways.

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