Building a Business in a Male-Dominated Industry: Que Alicea | Ep 79
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What does it take to build a business in a male-dominated industry when you never planned to start one? Que Alicea went from medical day spa owner to founder and CEO of an award-winning environmental consulting firm, without a big bank loan behind her.
In this Entrepreneur Spotlight episode, Aimee Rickabus talks with Que Alicea, founder and CEO of Q & A Consulting LLC in San Francisco, about the accidental path from skincare to industrial hygiene, and the relationships that turned a one-person contracting gig into a firm working on major construction and infrastructure projects around the Bay Area.
Que shares:
• How a disaster recovery job meant to fund her spa became an environmental firm
• What it's like when people talk to your male project manager before they talk to you
• The self-funded early days: rented equipment, lab fees, and net 30 turning into net 45
• Why women-owned business certification puts you on a shorter list, not a signed contract
• The best business advice she ever got: hire up
Whether you're a woman in a male-dominated field, building a business without a roadmap, or wondering if certification is worth it, this conversation is a reminder that the entrepreneur gets built along the way.
🔗 CONNECT WITH QUE ALICEA:
Instagram: @qaconsultingllc
Website: https://www.qaconsulting-llc.com/
LinkedIn: https://www.linkedin.com/company/q-a-consuting-llc/
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The Manage Her® Podcast — hosted by Aimee Rickabus. Honest conversations on leadership, financial empowerment, motherhood, wellness, and career reinvention for ambitious women.
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