At the B2B Marketing Expo, Alex, who leads go-to-market at SlashExperts, explains the company’s focus on building trust through “social proof” by connecting existing customers directly with prospects to generate leads, speed sales cycles, and provide insights. He shares the founding story: founder Brayden Young (formerly of Sendoso) saw that prospects increasingly resist demos and trust customers more than salespeople. Alex discusses survey findings from 450+ GTM leaders (with Heinz Marketing) showing social proof as a top obstacle and notes deals convert over 3x higher when relevant social proof is delivered within 48 hours versus 3+ days. He describes an upcoming AI agent, Carly, to deliver social proof autonomously and cites customer results of ~25–30% sales-cycle reduction. His key advice: systematize customer references and social proof to avoid late-stage fire drills, while using community and in-person connections to build trust.

00:00 Meet Alex SlashExperts
00:34 Trust And Social Proof
02:02 Founding Story Sendoso
03:48 Expo Themes And Data
05:39 Speeding Up References
05:52 AI Agent Carly
08:16 Experts Network Badges
09:04 Community Builds Trust
10:25 Top Tip Systematize Proof
12:01 Wrap Up And Thanks

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Contact Meredith: info@compressionmarketing.co