“Trust doesn’t just magically happen or appear. It’s built through deliberate action and honest conversations.” - Winnie da Silva

Trust impacts everything at work - communication, collaboration, influence, decision-making, and team culture. But most leaders still treat it like something that naturally develops over time instead of something that needs real intention and strategy. In this episode, I’m unpacking how trust actually gets built, why it breaks down so easily, and the practical frameworks I use with leadership teams to strengthen the relationships that matter most.

You’ll hear me discuss:

• Why broken trust quietly drains energy, productivity, and team effectiveness
• The four core components of trust: knowing the person, competence, sincerity, and reliability
• Why people approach trust completely differently and how misunderstanding that creates friction
• Practical ways to intentionally strengthen trust through better conversations and clearer expectations
• Why senior leaders must learn to build trust horizontally across the organization, not just within their teams
• How understanding someone’s motivations, values, and “currency” improves influence and collaboration
• The stakeholder analysis tool I use to help leaders build stronger, more strategic work relationships

Resources Winnie da Silva on LinkedIn | On the Web | Substack | YouTube | Email - winnie@winnifred.org