Can innovation thrive in a small town? According to entrepreneur and Small Town Giants founder Jordana Wright, the answer is yes. In this episode of LET's Network The Podcast, Emily Harrington and Talia Hreljac sit down with Jordana to discuss how entrepreneurs can use technology to solve real-world problems and create meaningful impact.

From validating ideas and building apps to challenging assumptions about women in tech, this conversation offers practical insights for aspiring founders and business owners. Jordana shares her experience scaling technology ventures and launching Small Town Giants, a venture studio that helps turn ideas into useful products.

In This Episode

· Jordana's journey from tech founder to founder of Small Town Giants.

· Why small towns can be powerful centres of innovation.

· The importance of validating ideas before investing in development.

· How prototypes help test concepts and gather feedback.

· Common misconceptions about building apps and technology products.

· The difference between venture-backed and sustainable business models.

· Why customer feedback should guide product development.

· How AI and modern tools are making entrepreneurship more accessible.

· Lessons learned as a woman leading in the technology industry.

· The role of trust and relationships in growing a business and community.

Key Takeaways

· Start with the problem, not the product.

· Validate ideas before spending significant time or money.

· Build a simple first version before adding features.

· Let customer feedback drive decisions.

· Small towns are full of talent, opportunity, and innovation.

· You do not need venture capital to build a successful business.

· Learning to build something yourself creates valuable knowledge.

· AI is making entrepreneurship more accessible than ever.

· Trust and consistency are essential for long-term success.

· Women founders belong in innovation and leadership.

About Jordana Wright

Jordana Wright is the founder of Small Town Giants, a Canadian venture studio focused on building technology solutions that solve everyday challenges in small communities. Her experience includes scaling a social media platform to more than 50,000 users and growing a property rental platform to thousands of listings.

Learn more: https://smalltowngiants.com/

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LET's Network connects women entrepreneurs, professionals, and community leaders through networking events, workshops, coaching, and meaningful conversations.