『Building Systems for Growth | Dave Steer, Webflow』のカバーアート

Building Systems for Growth | Dave Steer, Webflow

Building Systems for Growth | Dave Steer, Webflow

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Full transcript "Any organization, any team, is going to have inherent conflict," says Dave Steer, CMO of Webflow. "The question is... Do you bring it into the room and have discussion about it, or do you not talk about it in the room, and then around the water cooler you're having that kind of conversation?" Dave learned how to "mine" conflict in this way from an executive team coach, and he says it's "bananas for anyone to not have a coach at any level of their career." And conflict is just one of the lenses through which he has tried to zoom out and think of his role as a marketing leader in terms of systems, rather than small projects. Today on Building Better CMOs, Dave and Greg discuss the ROI of personalized marketing, how Webflow has embraced agentic marketing to help brands level up their online presence, and why "we're in the Moneyball moment for the marketing industry." Plus: The unrealistic expectations of everything marketers are supposed to be able to do in 2026. Chapters: 00:00 Introduction 00:21 Webflow and the Modern Marketing Team 5:24 The Promise of Personalization 10:54 The ROI of Personalized Marketing 15:24 Moneyball Marketing Mindset 22:54 The Trust Framework and Team Coaching 27:22 Mining Conflict Together 32:01 Shifting from Campaigns to Systems 36:24 The Modern Marketer Skill Stack Dave's LinkedIn: https://www.linkedin.com/in/davesteer Webflow: https://webflow.com/ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠LightningPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://lightningpod.fm/ ⁠⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://pod.link/1689135815 ⁠⁠⁠⁠⁠Rate and review the podcast⁠⁠⁠⁠⁠: https://bettercmos.com/review?utm_source=podcast&utm_medium=description
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