『Building Relationships through Branding and Core Values』のカバーアート

Building Relationships through Branding and Core Values

Building Relationships through Branding and Core Values

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Big Brands place a lot of emphasis on Core Values. Choosing 1-3 of these can define a work culture, it's purpose and how it communicates its ideniity to its customer base. We all have our own core values that guide us in our decision making. By making a choice about what they are and how we apply them, we start to define our own brand. 

We learn how we can connect to a community or group of people through identifying what values drive that group, and then tapping into it. You grow authority and trust because you know what you need to offer the group, and in return you get some meaningful relationships.

IF you feel like jumping in and finding your own core values have a look at a list here 

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