Building Pluckk: The Business of Making Fresh Food Work ft. Pratik Gupta
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Building Pluckk: The Business of Making Fresh Food Work ft. Pratik Gupta
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Pratik Gupta, CEO & Co-Founder of Pluckk, joins Abhishansa Mathur to explore the journey of building a fresh, clean-label food brand in India. From rethinking how consumers buy fruits and vegetables to building a made-to-order model around freshness, traceability, technology, and quality, the conversation looks at what it takes to build in a complex, supply-chain-heavy category.
Pratik shares insights into changing consumer preferences around health and nutrition, scaling across D2C, marketplaces, and quick commerce, balancing growth with profitability, using technology across the supply chain, and building consumer trust through education and content. He also discusses Pluckk’s approach to expanding across categories and geographies, including acquisitions and the decisions behind building versus buying capabilities.