Building Entertainment Empires: Endeavor Analytics’ Support for Athlete Ventures
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Building Entertainment Empires: Endeavor Analytics’ Support for Athlete Ventures
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Join us as we dive into the world of entertainment with our guest, Zack Rose, the Senior Vice President at Endeavor Analytics. With a rich background and a demonstrated history of working in the entertainment industry, Zack brings a wealth of knowledge and expertise.
Having spent seven years at Warner Bros, Zack was pivotal in supporting sales collateral for domestic television distribution, providing insights for popular properties like The Ellen DeGeneres Show and TMZ, to name a few. Now at Endeavor Analytics, Zack offers actionable consumer, media, brand, and marketplace intelligence based on analytics to build new sports initiatives properties.
This episode explores the intricacies of research and consumer insights, discussing how data-driven decisions shape the entertainment and sports industries. We delve into the importance of understanding consumer behaviour, the impact of research on brand building, and the future of analytics in the industry.