1. Courage 9:31

• Definition: Courage is acting in the presence of fear.

• Action Steps:

  • Acknowledge your fears and take action despite them.

  • Make decisions that push you out of your comfort zone.

2. Learning 17:22

• Definition: Learning is the process of acquiring new skills or knowledge through experience.

• Action Steps:

  • Stay curious and ask questions.

  • Avoid the mindset of 'I know' and instead seek to understand more deeply.

3. Self-Control 20:29

• Definition: Self-control is the ability to align actions with goals despite emotional challenges.

• Action Steps:

  • Identify your goals and commit to actions that support them.

  • Practice discipline in your daily routines.

4. Consistency 28:00

• Definition: Consistency is the ability to maintain actions over time, even when results are not immediately visible.

• Action Steps:

  • Establish a routine that includes daily, weekly, and monthly tasks.

  • Track your progress and adjust as necessary.

5. Discipline 31:01

• Definition: Discipline is doing what is required long before it is rewarded.

• Action Steps:

  • Commit to long-term goals and stay focused on the necessary actions.

  • Avoid the temptation to quit when immediate results are not seen.

6. Persistence 34:08

• Definition: Persistence is continuing to move forward even when progress stalls.

• Action Steps:

  • Recognize that setbacks are part of the journey and learn from them.

  • Keep pushing through challenges and maintain your focus on long-term success.

• Expect Challenges: Building a business is not easy; be prepared for hard work and setbacks.

• Avoid Shortcuts: There are no hacks to success; focus on developing the necessary skills and putting in the effort.

• Set Clear Goals: Define what success looks like for you and break it down into actionable steps.

• Seek Feedback: Regularly ask for feedback from peers or mentors to improve your processes.

• Stay Organized: Use tools and systems to keep track of your tasks and progress.

1. Understanding the Importance of Mistakes 12:49

• Avoiding mistakes keeps you broke and uninformed.

• Action Steps:

  • Embrace mistakes as learning opportunities.

  • Take action even if it feels uncomfortable.

  • Reflect on mistakes to identify areas for improvement.

2. The Role of Cleaners in Business Growth 28:02

• No cleaners, no growth.

• Action Steps:

  • Always recruit new cleaners to scale your business.

  • Understand the math: More cleaners lead to more revenue.

  • Prioritize hiring and training to ensure quality service.

3. Consistency is Key 37:07

• Do what you say you're going to do, every time.

• Action Steps:

  • Establish clear standards for service delivery.

  • Ensure all team members understand and adhere to these standards.

  • Conduct regular training and meetings to reinforce expectations.

4. Prioritizing Cleaners Over Clients 46:29

• Your cleaners make you more money than your clients.

• Action Steps:

  • Focus on retaining and supporting your cleaners.

  • Understand that happy cleaners lead to satisfied clients.

  • Allocate resources to cleaner retention strategies.

5. Skills Over Money 50:08

• You don't need money or experience to succeed.

• Action Steps:

  • Invest in skill acquisition rather than monetary resources.

  • Encourage team members to learn and grow through experience.

  • Foster a culture of continuous improvement and learning.

• Be prepared for challenges: Expect mistakes and setbacks as part of the learning process.

• Avoid complacency: Regularly review and update your practices to ensure they remain effective.

• Document processes: Keep detailed records of cleaning procedures and client interactions.

• Use checklists: Implement checklists for cleaners to ensure consistency and thoroughness.

• Regular feedback: Encourage open communication and feedback among team members to identify areas for improvement.

Introduction to Profit Margins 5:03

• Understand the importance of achieving a 20% profit margin for business sustainability.

• Recognize that profit margins are targets for businesses generating over $60,000 a month.

Step 1: Establish Revenue Goals 6:05

• Focus on reaching a minimum revenue of $60,000 per month.

• Prioritize growth and reinvest profits until reaching this threshold.

Step 2: Understand Cost of Goods Sold (COGS) 14:40

• Allocate 55% of revenue to COGS, which includes:

  • Cleaner wages

  • Payroll taxes

  • Supplies and uniforms

• Recognize that COGS is a necessary expense that directly correlates with revenue generation.

Step 3: Manage Office Staff Expenses 26:07

• Limit office staff wages to 12% of revenue.

• Invest in coaching and training before hiring additional staff to ensure efficiency.

Step 4: Allocate Marketing Expenses 34:05

• Set aside 6% of revenue for marketing efforts aimed at acquiring new clients and cleaners.

• Adjust marketing spend based on business needs and revenue growth.

Step 5: Control Other Office Expenses 39:59

• Keep other office expenses, including utilities and software, to 7% of revenue.

• Be flexible in reallocating funds based on operational needs.

Final Calculation of Profit Margin 40:04

• After accounting for all expenses, ensure that the remaining revenue equals 20% profit margin.

• Regularly review profit margins quarterly to account for variations in expenses.

• Ensure that all financial records are accurately maintained using accounting software like QuickBooks.

• Avoid common pitfalls such as misclassifying expenses that cannot be deducted, including:

  • Federal and state income taxes

  • Self-employment taxes

  • Tax penalties and interest

  • Credit card payments

  • Down payments for real estate

  • Distributions from the business.

• Regularly review and adjust your budget to reflect changes in revenue and expenses.

• Invest in training and coaching to improve operational efficiency before hiring additional staff.

• Monitor your profit margins quarterly to identify trends and make necessary adjustments.

Introduction to Business Growth Levels 1:12

• Understand the importance of changing as a business owner to facilitate business growth.

• Recognize that achieving $100,000/month requires specific skills and sacrifices.

Level 1: Zero to $10,000 15:16

• You are the sole operator: cleaner, trainer, HR, marketer, and salesperson.

• Focus on learning essential skills: cleaning, marketing, sales, bookkeeping, and using technology.

• Aim to hire cleaners to duplicate your efforts in the field.

Level 2: $10,000 to $20,000 21:00

• You are still cleaning and managing the team.

• Build systems for hiring and onboarding cleaners.

• Hire a Virtual Assistant (VA) to handle day-to-day tasks.

Level 3: $20,000 to $40,000 38:05

• Focus on creating a reliable system for acquiring new leads and converting them into clients.

• Hire intentionally to build a culture of empowered cleaners.

• Track data and ensure consistent client experiences.

Level 4: $40,000 to $60,000 49:12

• You are busy managing the team and booking new clients.

• Reinforce team standards and provide feedback regularly.

• Start optimizing schedules and potentially increase prices.

Level 5: $60,000 to $80,000 52:25

• Teach your team to replicate your successful processes.

• Ensure that your team can produce results independently.

• Focus on leadership and coaching.

Level 6: $80,000 to $100,000 54:10

• Transition from doer to coach, empowering your team.

• Manage office staff and a larger team of cleaners.

• Focus on duplicating successful systems for continued growth.

• Understand that growth requires time and effort; do not expect immediate results.

• Be prepared for challenges and setbacks at each level; they are part of the learning process.

• Regularly review and refine your systems to ensure they are effective.

• Invest in training and development for yourself and your team to enhance skills.

• Maintain open communication with your team to foster a positive work environment.

1. Introduction to the Concept of Mondays 0:01

• Discussion on the perception of Mondays as a negative day.

• Common phrases people use to fill the silence about Mondays.

• The irony of dreading Mondays after enjoying weekends.

2. Shifting Mindset About Weekends and Work 1:32

• The idea of maintaining a routine over the weekend to avoid Monday anxiety.

• Importance of keeping momentum in business by working on weekends.

3. The Origin of Decadent Days 3:34

• Explanation of decadent days as one-day consulting events.

• Structure of decadent days: dinner, problem-solving sessions, and follow-up.

4. Transition from Decadent Days to Community Building 5:17

• Realization that clients needed more than one-day consulting.

• Development of a community with modules and group coaching.

5. Introduction to Group Decadent Days 5:44

• Shift from one-on-one to group decadent days.

• Focus on community and teaching frameworks.

6. The Purpose of Group Decadent Days 6:26

• Addressing the problem of managing money after making it.

• Importance of understanding how to keep and grow money.

7. Recap of Previous Calls and Learning 7:30

• Reference to last week's call about measuring business success.

• Encouragement to watch the replay for those who missed it.

8. Highlighting Success Stories in the Community 9:25

• Introduction of Julia as a successful member of the community.

• Discussion of her rapid success in building a cleaning business.

9. The Importance of Following Proven Strategies 11:02

• Julia's success attributed to following guidance and overcoming resistance.

10. Skills vs. Natural Talent 12:04

• Emphasis on the importance of developing skills rather than relying on perceived natural talent.

11. The Difference Between 93% and 7% of Businesses 12:55

• Discussion on the mindset differences between those who succeed and those who don't.

12. The Role of Sacrifice in Success 49:01

• Importance of prioritizing business over comfort and temporary pleasures.

13. Conclusion and Call to Action 53:09

• Encouragement to create impactful stories through business success.

• Reminder to watch the replay for further insights.

Introduction to Profit Margins 5:03

• Understand the importance of achieving a 20% profit margin for business sustainability.

• Recognize that profit margins are targets for businesses generating over $60,000 a month.

Step 1: Establish Revenue Goals 6:05

• Focus on reaching a minimum revenue of $60,000 per month.

• Prioritize growth and reinvest profits until reaching this threshold.

Step 2: Understand Cost of Goods Sold (COGS) 14:40

• Allocate 55% of revenue to COGS, which includes:

  • Cleaner wages

  • Payroll taxes

  • Supplies and uniforms

• Recognize that COGS is a necessary expense that directly correlates with revenue generation.

Step 3: Manage Office Staff Expenses 26:07

• Limit office staff wages to 12% of revenue.

• Invest in coaching and training before hiring additional staff to ensure efficiency.

Step 4: Allocate Marketing Expenses 34:05

• Set aside 6% of revenue for marketing efforts aimed at acquiring new clients and cleaners.

• Adjust marketing spend based on business needs and revenue growth.

Step 5: Control Other Office Expenses 39:59

• Keep other office expenses, including utilities and software, to 7% of revenue.

• Be flexible in reallocating funds based on operational needs.

Final Calculation of Profit Margin 40:04

• After accounting for all expenses, ensure that the remaining revenue equals 20% profit margin.

• Regularly review profit margins quarterly to account for variations in expenses.

• Ensure that all financial records are accurately maintained using accounting software like QuickBooks.

• Avoid common pitfalls such as misclassifying expenses that cannot be deducted, including:

  • Federal and state income taxes

  • Self-employment taxes

  • Tax penalties and interest

  • Credit card payments

  • Down payments for real estate

  • Distributions from the business.

• Regularly review and adjust your budget to reflect changes in revenue and expenses.

• Invest in training and coaching to improve operational efficiency before hiring additional staff.

• Monitor your profit margins quarterly to identify trends and make necessary adjustments.

1. Courage 16:29

• Courage is essential for taking action before having a proven track record.

• It involves acting out of fear and uncertainty, believing in potential outcomes.

• Develop courage by:

  • Taking small risks regularly.

  • Acknowledging fears and pushing through them.

2. Consistency 24:05

• Consistency means showing up and doing what is required daily.

• It often requires more effort than you think you can give.

• Improve consistency by:

  • Setting small, achievable goals.

  • Tracking your daily activities and progress.

3. Persistence 29:12

• Persistence is about continuing to show up despite setbacks.

• It helps maintain business operations through challenges.

• Enhance persistence by:

  • Viewing mistakes as learning opportunities.

  • Committing to long-term goals.

4. Learning 39:12

• Learning is crucial for acquiring new skills that lead to business growth.

• Shift focus from making money to gaining valuable skills.

• Foster a learning mindset by:

  • Seeking knowledge from various sources (books, courses, mentors).

  • Embracing curiosity and asking questions.

5. Self-Control 45:35

• Self-control involves aligning actions with long-term goals despite immediate temptations.

• It requires resisting distractions and focusing on what truly matters.

• Strengthen self-control by:

  • Setting clear priorities.

  • Delaying gratification for bigger rewards.

• Avoid overwhelming yourself by trying to develop all skills at once; focus on one skill at a time.

• Recognize that setbacks are part of the learning process and should not deter you from your goals.

• Schedule regular check-ins to assess your progress in developing these skills.

• Use accountability partners or mentors to stay motivated and on track.

• Celebrate small wins to maintain motivation and reinforce positive behavior.