『Build on What Works, but Never Stop Testing | Jessica Hawthorne | S7 - E11』のカバーアート

Build on What Works, but Never Stop Testing | Jessica Hawthorne | S7 - E11

Build on What Works, but Never Stop Testing | Jessica Hawthorne | S7 - E11

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Entrepreneurship isn’t about finding one successful idea and never changing it. Sustainable growth requires knowing what already works, protecting that core, and continuously testing new opportunities without overreacting to every new trend.In this episode of A Founder’s Life, Leo Gestetner sits down with Jessica Hawthorne, CEO and owner of Hawthorne Advertising, to discuss entrepreneurship, business leadership, marketing, career reinvention, family, personal development, and the principles that have helped her company reach its 40th anniversary.Jessica’s career didn’t begin in advertising.After growing up in Iowa and moving to the West Coast for university, she entered the entertainment industry and became a talent agent in Hollywood. She represented writers, directors, and producers working in television during the era of shows including Entourage, Law & Order, Heroes, and Lost.Then came a major career transition.Jessica was recruited to join Hawthorne Advertising, the agency originally founded by her father. Although it was a family business, Jessica and her father never actually worked together, and he wasn’t the person who recruited her into the company.Once Jessica entered marketing and advertising, however, she knew she had found the right industry.She loved the pace, the client relationships, and the constant evolution of marketing. Approximately 15 years ago, Jessica purchased the agency herself. Today, Hawthorne Advertising is celebrating 40 years in business.That longevity has required constant evolution.Jessica explains why her team pays close attention to major developments—from the rise of data analytics to today’s artificial intelligence revolution—but avoids dramatically changing strategy simply because something new becomes popular.Instead, the philosophy is to stay ahead of the curve, understand how emerging technology can improve performance, and integrate it thoughtfully.But this conversation goes beyond marketing.Jessica discusses how raising children changed the way she approaches responsibility and time. With a company, employees, clients, and family depending on her, she learned to streamline her days and focus intensely on whatever deserves her attention at that moment.For Jessica, work life balance isn’t necessarily about creating strict boundaries between every part of life. It’s about being fully present.In this episode you’ll learn:Why entrepreneurship requires patience and long-term thinkingHow Jessica transitioned from Hollywood talent agent to advertising CEOWhat she learned from completely reinventing her careerHow Hawthorne Advertising has remained relevant for 40 yearsWhy businesses should stay ahead of trends without overcorrectingHow AI is changing the marketing and advertising industryWhy being fully present can create a more integrated lifeHow family responsibilities can make leaders more intentional with timeWhy entrepreneurs need enough runway to give their ideas time to workWhy having a Plan A, Plan B, and Plan C creates resilienceHow to protect what works while continuously testing new opportunitiesWhy successful teams need collaboration rather than individual egoJessica also shares one of the most important principles behind her approach to business growth: if something is already producing results, don’t abandon it simply because another opportunity appears more exciting.Keep the successful core. Then allocate resources toward testing new ideas, markets, strategies, and channels that could create the next stage of growth.That same mentality applies to entrepreneurship itself.Things rarely happen overnight. Entrepreneurs need enough time, money, and resources to survive the experimentation required to discover what works. They also need multiple paths forward so they can adapt when circumstances change.If you enjoy conversations about entrepreneurship, founder mindset, business leadership, marketing strategy, personal development, resilience, business growth, work life balance, and building companies designed to last, you’ll enjoy this episode.This episode of A Founder’s Life is brought to you by Thankz, helping founders scale with reliable remote talent.Email founders@thankz.com with the subject A Founder’s Life for preferred pricing.Connect with Today’s Guest – Jessica HawthorneWebsite: HawthorneAdvertising.comLinkedIn: Jessica HawthorneLinkedInlinkedin.com/in/leogestetnerWebsiteleogestetner.com/leoSubscribe Now!youtube.com/@afounderslife?sub_confirmation=1
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