What if the best business development strategy for your coaching practice is building a network of people who can sell you when you’re not in the room?

In this episode, Cam sits down with Mike Snively to unpack his systematic approach to building an intentional network of Centers of Influence. Mike shares how he arrived in Greenville with virtually no network and grew from zero to more than 1,300 connections in three years by replacing transactional networking with consistent relationship building. They explore his “pie” model for identifying ideal referral partners, the 18 “Purple Pelicans” who know his business well enough to pitch it themselves, and why he gives 10 to 15 times more than he expects to receive. Mike also breaks down the habits behind hundreds of introductions and COI meetings, offering coaches a practical roadmap for building a network that compounds over time.

Biography

Mike Snively is a business development leader with decades of experience across sales, marketing, and executive leadership. Today, he leads business development for a cybersecurity-focused managed service provider while teaching leaders how to systematically build meaningful professional networks. Known for his highly intentional approach to relationship building, Mike has developed a repeatable methodology around Centers of Influence, consistent giving, and strategic introductions that turns networking from an occasional activity into a business development habit.

Links

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-snively-17944513/

Learn more about Mike’s work: https://expertip.net/

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