Former Badgers track star and CEO of The Weaponry Adam Albrecht returns to the show to talk about his new book, Build Your Own Damn Business, discuss becoming an entrepreneur midway through his career, the biggest lessons he learned, and more. Plus, the guys preview the Badgers' matchup this weekend against USC!

You can pre-order your own copy of Adam's book here.

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Get Coach Brian White's Book, The Locker Room is Not For Sale: Why the Human Touch Always Wins, on Amazon now! https://www.amazon.com/Locker-Room-Not-Sale-Always/dp/B0GLV43YRQ

Follow us on Twitter/X @BleavInBadgers and Instagram @BleavInBadgers. And make sure to check out Perko's weekly show on Badger247.com with Jon McNamara and Nick Osen on YouTube.

While you're at it, tune into the Money Down Podcast with James White, LeGarrette Blount, Sojourn Shelton, and Warren Herring.

Make sure to get your hands on a copy of Rich Thompson's book Relentless, which we will be reviewing in the future: https://a.co/d/7jZQ5zC

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