Most medspa owners are great clinicians who were never taught how to run a business. And the people giving them advice usually have a sales quota to hit.

Rebecca Landriault is the CEO of Apex Aesthetic Consulting, a coaching firm for medspa and plastic surgery owners. She spent about 20 years in aesthetics as an esthetician, laser tech, practice owner, and medical device sales rep before starting Apex two years ago. Chris and Rebecca talk about what she saw from every side of the industry, and what she's building now.

What you'll hear:

• Why so many medspa owners buy equipment they don't need
• How a solo practice can use an AI receptionist to stop losing new leads
• Why patients who research on TikTok and AI search are harder to consult with
• The lesson that turned her expertise into a real business
• How she plans to grow past being the only person clients can call
• The legacy she wants to leave: the most trusted firm, not the biggest

Connect with Rebecca:
Website: https://www.apexaestheticconsulting.com
LinkedIn: https://www.linkedin.com/in/rebecca-landriault-8b0a7b62

About Chris:
Chris Bruner is the CEO and Founder of Simple AI Solutions, based in El Cajon, CA. He helps small and mid-sized businesses bring in more clients and spend less time on busywork using AI plus human systems. His background is in healthcare operations and process improvement, with an MBA, an MS in Management, and a Six Sigma Green Belt.

About the show:
The Business Leader's Legacy Podcast goes behind the scenes with business leaders to uncover their vision, strategies, and the challenges they've faced along the way.

Connect with Chris:
https://www.simpleaisolutions.org
https://www.linkedin.com/in/chrisbrunersimpleaisolutions/
https://www.youtube.com/@The-Business-Leaders-Legacy

Timestamps:

• 00:00 Welcome and Rebecca's 20-year path through aesthetics
• 04:28 Great clinicians who were never taught the business side
• 05:43 When every advisor in the room has a quota
• 09:02 AI receptionists and the new tech in medspas
• 15:49 Growing a consulting business on referrals alone
• 19:02 Leaving corporate sales and learning to sell yourself
• 21:34 Scaling past being the only one clients can call
• 26:54 The legacy question

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