In this episode, we have Christina Daves, a PR strategist, and best-selling author, on the show who has generated over $100 million in sales from free publicity with her clients. Christina shares her journey of creating buzz for her own business and how she has helped other small business owners do the same through her company, PR for Anyone®. As someone who has appeared in over 1000 local and national media outlets, including The Steve Harvey Show, Dr. Oz, and The TODAY Show, Christina knows what it takes to gain visibility and credibility through media.

During the conversation, Daniel and Christina discuss:

• The importance of building strong relationships with the media and leveraging those relationships for increased visibility and credibility
• How to become a connector and connect people or businesses in a way that is mutually beneficial
• Examples of successful partnerships or collaborations resulting from effective networking and connecting
• Tips for generating your own publicity without breaking the bank, making it accessible for small business owners looking to grow their brand
• How being a connector can benefit small business owners beyond just generating revenue and referral opportunities
• The most important qualities and skills to have in order to be an effective connector
• Common mistakes small business owners make when trying to connect with journalists or get their attention and how to avoid those mistakes
• How to balance building relationships with being strategic and focused in your PR efforts

If you're a small business owner looking to grow your brand and build stronger relationships with the media and other businesses, this episode is a must-listen!

Chrstina's Golden Connection is Reese Witherspoon, so if you have a connection to Reese, let's make it happen!

Learn more about Christina and PR For anyone at:
https://www.youtube.com/prforanyone
https://www.areyoumediaready.com/

Connect with Christina by clicking on this link:
http://prforanyone.unicornuniverse.io/
Find him on LinkedIn HERE.

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Happy connecting!

#UnicornConnector 🦄 🚀