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Buffering

Buffering

著者： Zack Kilgore and Gabe Petersen
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 Welcome to Buffering - Powered by Success! Join Gabe Petersen and Zack Kilgore from the Calix Success Team each week as we dive into the latest marketing strategies, tools, and insights that drive business results. Views and opinions expressed in this podcast are those of the original creators, and do not necessarily represent the views or opinions of external affiliates.Zack Kilgore and Gabe Petersen マーケティング マーケティング・セールス 経済学
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  • Brand Refresh: How Cablelynx Transformed Its Identity with Laurie Ringler

    Brand Refresh: How Cablelynx Transformed Its Identity with Laurie Ringler
    2025/07/08

    This week on Buffering, we are joined by Laurie Ringler from Cablelynx to share her journey in the broadband industry, and the evolution of Cablelynx and their innovative strategies that keep helps them stand out in a crowded market.


    Laurie also shares her insights into creating a more lively and engaging brand identity, and the impact of simplifying service tiers for both customer satisfaction and internal operations. Tune in to hear Laurie’s insights on marketing, customer experience, and the future of broadband services!
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    38 分
  • From Data to Decisions: Real-Time Data for Real-World Marketers with Cory Munchbach

    From Data to Decisions: Real-Time Data for Real-World Marketers with Cory Munchbach
    2025/06/24

    What does it really mean to personalize a customer experience—and how often are we just faking it? In this episode of Buffering, we are joined by Cory Munchbach to unpack the difference between meaningful personalization and what Cory calls “personalization theater” while also diving into the power of first-party data, the pitfalls of superficial marketing tactics, and why CMOs and CFOs should be best friends.

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    39 分

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