Bryce Smith is a former professional basketball player (San Diego State, Cal State Northridge, Sweden), CrossFit Games athlete, and the founder of AllSmith — a San Diego-based coaching, apparel, and lifestyle brand built on the belief that we are forged, not found. In this conversation, we go deep on Bryce's personal story — losing both of his parents, the identity shifts that came with transitioning out of competitive sports, and how those experiences shaped every chapter that followed. We also discuss the founding story of AllSmith, his approach to time management and client relationships, marketing philosophy, and how fitness should serve your life — not consume it.

Partners:
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 25% off

Chapters:
00:00 – Intro
06:30 – Growing Up: Family, Work Ethic & His Father's Influence
08:38 – Dad's Cancer Diagnosis & Driving to LA After Coaching Sessions
14:09 – Training for the 2018 CrossFit Games While His Father Was Dying
17:38 – When His Father Passed & Who Bryce Was Before vs. After
22:05 – Losing Your Parents: Identity, Grief & Befriending Uncertainty
29:23 – Playing Pro Basketball in Sweden: How the Call Came & What It Cost
43:45 – What Sweden Taught Him & Redefining Success
49:34 – The Invictus Podcast & the Birth of AllSmith
52:33 – His Mom's Final Words: "Cut the F*cking Bullsh*t. Take the Leap."
56:12 – What "AllSmith" Means: Forged, Not Found
01:01:10 – Time Management, Client Relationships & Weekly Structure
01:14:37 – Rapid Fire: AI, Next Big Goal, Entrepreneurial Life Hack & Guest Recommendation

Follow Bryce Smith:
Bryce's Instagram: https://www.instagram.com/therealbrycesmith/
AllSmith IG: https://www.instagram.com/allsmithco/
AllSmith Website: https://www.allsmith.co/
https://www.youtube.com/channel/UCJk5Wd8w4itE9kflm1VXDbw

Follow Chris Nichols:
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Podcast Instagram: https://www.instagram.com/builtforlegacypodcast

Website: https://builtforlegacy.buzzsprout.com

Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105

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Contact: chris@nicholsanddimez.com