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Guest Bio: Britany Boatwright is the founder and CEO of Max House, a real estate team serving Knoxville and Nashville, Tennessee. She started in real estate in 2017 after leaving a career in insurance and teaching, and by 2025 had grown Max House into a mega team closing more than $100 million in annual sales. Along the way she rebuilt her team nearly from scratch and continued leading through breast cancer treatment.

Episode Summary: Britany Boatwright walks through how she went from selling life insurance and teaching school to building Max House, a top-producing real estate team in Knoxville and Nashville. She details the systems, leadership structure, and mindset shifts that let her step back from production, including how she trained two agents to run the business while she underwent chemotherapy. The conversation also covers her approach to KPIs, lead management, and the custom AI tools she has built to run her team's operations.

What's Covered:

• Describes her path from a depressing after-school teaching job to insurance sales to real estate, and how a mentor's belief in her shaped her confidence
• Explains the daily discipline behind her first six months in real estate, including a self-imposed rule of 100 cold calls before lunch that led to 36 closed deals
• Details being diagnosed with breast cancer three weeks before a planned franchise launch and how she trained two agents, including her future top producer, to fully replace her production during chemo
• Outlines her Max Mental Map framework requiring agents to bring three of their own solutions before calling leadership, reducing dependency on her director of sales
• Shares the specific numbers she tracks daily, including a self-built AI transaction tracker, a $10 million monthly revenue floor, and conversation and appointment metrics
• Breaks down her lead sources, her decision to cap agents at two lead pools instead of flooding them with opportunities, and the fast results of a newly hired non-real-estate ISA
• Describes her in-house AI assistant stack, including an AI version of herself trained on company knowledge, built with tools like Claude, Grok, and Lovable
• Recounts a visit to fellow team leader Grant Johnson where he and his team called out her tendency to rescue her director of sales instead of letting him lead

Timestamps:

00:00:18 - Why this is a special double-referral interview

00:03:01 - Getting into real estate in 2017 and early mindset

00:07:58 - The 100-dials-before-lunch discipline behind 36 deals in six months

00:11:32 - Realizing she wanted to build a business beyond herself

00:17:50 - Breast cancer diagnosis three weeks before her franchise launch

00:19:27 - Training two agents to fully replace her production during chemo

00:22:58 - Introducing the Max Mental Map and solution-oriented culture

00:24:44 - The daily KPIs and $10 million revenue floor she tracks

00:29:50 - Capping agents to two lead pools instead of an open buffet

00:32:28 - New ISA with no real estate background sets 17 appointments in two days

00:36:10 - Her custom AI assistant stack including Maxine, Bob, and Henry

00:40:36 - What Grant Johnson's team called out about her leadership habits

00:43:06 - Closing thoughts on scaling through people and mission over profit