What if your audience knew exactly when and why to buy—without you constantly reminding them?

In this episode, I sit down with Natalie Santini, founder of So Hungry Hippie, to unpack how she turned her loyal followers into paying customers—from day one. With no marketing degree, no fancy funnels, and no burnout, Natalie built an engaged community that buys because she shows up consistently, with value and joy.

Here’s what we cover:

• How Natalie “trains” her audience to purchase without being pushy

• The secret sauce behind her repeat sales and live selling success

• Her strategy for balancing life, business, and creativity

• Why authenticity + simplicity is the new sales strategy

This is for every business owner who’s tired of chasing sales and is ready to build a community that wants to buy.

🛍️ Connect with Natalie:
Website: https://www.sohungryhippie.com
Instagram: @sohungryhippie

🛠️ Resources Mentioned:

• So Hungry Hippie Product Line

• Natalie’s Free Tutorials & Patterns

🎧 Subscribe for more insights like these every week.

Can we talk about something that's been driving me absolutely crazy? I keep seeing you amazing business owners setting these big, juicy revenue goals for your promotions - and I'm talking $10K, $50K, even $100K - only to watch you hit the wall halfway through wondering if it was even possible in the first place.

Sound familiar? Yeah, I thought so.

Here's the thing - I used to do this too. I'd get all excited about a new promotion, pull some round number out of thin air, and declare "THAT'S my goal!" Then I'd spend the entire promotion crossing my fingers and using hope as my strategy.

Spoiler alert: Hope is NOT a strategy, beautiful.

In today's episode, I'm pulling back the curtain on exactly how to stop guessing and start reverse engineering your best promotion ever. No more disappointment, no more wondering what went wrong - just achievable, data-backed targets that you can actually hit.

Remember, you've got this!

Sal

In this episode, I sit down with Cat (Catalina Viau), an inspiring entrepreneur who turned her passion for photography into a thriving, seven-figure photo booth business. We talk about her journey from a corporate insurance career to building a brand that truly stands out — focusing on branding, quality, and strategic marketing.

Cat shares her insights on finding high-value clients, differentiating her business in a competitive market, and turning a side hustle into a full-fledged enterprise. If you're curious about entrepreneurship, branding, or just looking for some real inspiration, this episode is packed with lessons you won’t want to miss.

Connect with Catalina: Photo Booth Business (Canada/US/Australia): https://photoboothmastery.catalinabloch.com/

Connect on Instagram: https://www.instagram.com/photoboothmastery

Connect with Salena: Instagram: https://www.instagram.com/thesalenaknight/

Podcast: https://salenaknight.com/podcast-2/

Accelerator Program: https://scale.theretailacademy.net/sysa862128

Tired of spinning your wheels trying to grow your retail or e-commerce business? You’re in the right place.

Welcome to Bringing Business to Retail, the show where I, Salena Knight—retail strategist, speaker, and former multi-store owner—share real, unfiltered strategies to help you scale with clarity, confidence, and cash flow.

Each week, you'll get:

• Behind-the-scenes lessons from my own 7-figure business journey

• No-fluff strategies to boost sales, build high-performing teams, and streamline operations

• Candid conversations about the real challenges of leadership and growth

• Interviews with industry experts, retail rebels, and powerhouse entrepreneurs who’ve been there and done that

Whether you’re managing a bricks-and-mortar store, building an online brand, or juggling both, this podcast is your go-to guide for turning hustle into healthy, sustainable business growth.

Because retail doesn’t have to be so hard when you’ve got the right plan (and the right people in your corner).

It’s time to stop playing small and start scaling smart.

Let’s do this.

— Sal

I watched a wealthy man hand his trash to a hotel staff member and tip him for it.
That moment changed everything about how I think about business.

In this episode, I’m sharing the mindset shift that helped me (and my clients) stop selling to price-sensitive shoppers and start attracting high-value customers who expect to pay more.

I’ll walk you through why the mid-market is risky territory, how the rich make buying decisions, and the three steps you can take this week to start repositioning your brand for premium success.

If you’re done competing on price and ready to be the go-to for customers who value what you offerthis one’s for you.

I didn’t start my business to answer customer emails at midnight or manually post to social media—and I’m guessing you didn’t either. But somehow, those “little tasks” have taken over your calendar, your energy, and your vision.

In this episode, I’m talking about what it really takes to step out of the day-to-day and into the role of CEO. I’ll share how to figure out what’s draining your time, how to delegate or automate smarter (yes, even with AI!), and how to build systems that support real, scalable growth.

This isn’t about working harder—it’s about working smarter, leading better, and letting go of the things that are keeping you stuck.

Let’s reclaim your time and get you back to being the visionary your business needs.

— Sal

🔗 Learn more & access the resources: https://salenaknight.com/podcast-2/

Join the accelerator Now: https://scale.theretailacademy.net/sysa

When it comes to promotions, there’s one word that can either make you cringe... or cash in: FOMO.
In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate.

I’m telling you a story about one of the worst marketing decisions I ever made (spoiler: it involved a dusty TV screen and a golf club), and what it taught me about creating real urgency the right way.
We’re diving deep into how to use urgency and scarcity ethically — with tips you can actually apply today, like:

• How to create momentum even if your numbers are small
  
  

• Why your first and last day emails matter more than anything else
  
  

• How to leverage SMS and real-time tools to boost last-minute sales
  
  

• Plus, how one of my accelerator members turned a personal birthday into a brilliant, heart-driven campaign (that her customers loved!)
  
  

If you’ve ever struggled with feeling “icky” about selling, or worried you were being annoying by sending that extra email…

This episode is for you.

Let’s reframe FOMO — from pushy to powerful — together.

See you inside,

Sal

In this episode, I’m getting real about the different types of support you think you need—and the ones that actually move the needle.

I’ve invested over $45,000 (plus multiple trips to the U.S.) to be part of a mastermind that’s been absolutely game-changing for my business. But it wasn’t always like that. I’ve worked with coaches, joined programs that didn’t deliver, and realized—sometimes too late—that I was asking the wrong people for the wrong kind of help.

So today, I’m breaking down:

• The real difference between a coach, mentor, strategist, and mastermind

• When each one is the right fit for your stage of business

• How to avoid feeling overwhelmed, underwhelmed, or out of pocket

• The questions you should ask before you invest

If you’ve ever felt stuck, unsupported, or unsure about your next move—this episode is your roadmap to clarity.

Tune in to learn how to align the support you choose with the results you actually want.