Jennifer Ann Johnson knows what it's like to lose everything and start again.

After rebuilding from the ground up, she created True Fashionistas into a $50 million resale business while discovering that confidence isn't something you're born with. It's something you build.

In this conversation with Salena Knight, Jennifer shares the lessons she's learned about resilience, leadership, business growth, personal branding, and creating long-term success without losing yourself in the process.

• Jennifer's journey from model and actress to entrepreneur
• Losing everything and rebuilding from scratch
• Growing True Fashionistas into a $50 million business
• Why confidence is built through action
• The importance of personal branding
• Leadership lessons for growing retailers
• Building a business that supports your life instead of consuming it
• Practical advice for entrepreneurs navigating setbacks

• Website: https://www.truefashionistas.com
• Personal Website: https://www.jenniferannjohnson.com
• Instagram: https://www.instagram.com/truefashionistasresale
• Facebook: https://www.facebook.com/truefashionistasresale

• Grace & Grit: Becoming a Confident Entrepreneur
• The Confident Entrepreneur Podcast

Register for Salena Knight's Q3 Webinar Series Masterclass here.

What would you do if your orders suddenly quadrupled in just a few weeks?

For one retailer, a simple change to her shipping strategy delivered exactly that. Orders surged, the Shopify notifications kept coming, and it looked like she'd found the perfect way to increase sales.

But was it really a win?

In this episode, Salena Knight shares the story behind a coaching call that uncovered what was really happening beneath the surface. While the increase in orders looked like a huge success, the numbers told a more nuanced story, highlighting why every retailer needs to look beyond revenue before making decisions.

You'll discover why shipping strategies can have a dramatic impact on customer behaviour, how to evaluate whether a change is genuinely improving your business, and the key metrics every retailer should monitor before celebrating an increase in sales.

• The shipping change that led to a fourfold increase in orders.
• Why higher sales don't always mean higher profits.
• How customer buying behaviour changes when you adjust shipping thresholds.
• The metrics you should review before making pricing or shipping decisions.
• How to use data to make more profitable business decisions.

Whether you're considering offering free shipping, lowering your shipping costs or reviewing your pricing strategy, this episode will help you make decisions that grow both your sales and your profits.

Save your seat for the free webinar series here

Playing it safe feels responsible. It feels sensible. But what if it's the thing keeping your business from growing?

In this episode, Salena shares one of the most pivotal moments in her retail journey, and unpacks why the safe decision is often the most expensive one a business owner makes.

From setting conservative revenue goals to avoiding difficult conversations, underpricing products, and under-ordering best sellers, you'll learn how loss aversion shapes the decisions you make every day. Those decisions can feel logical in the moment, but they often carry a hidden cost that limits what your business is actually capable of.

Drawing on psychology, real client conversations, and lessons from her own business, Salena explains why awareness is the first step to breaking the pattern, and how aiming beyond your current circumstances can lead to a completely different outcome.

If you've been waiting for the right time to make a change in your business, this episode will help you see what waiting is already costing you.