Hey friends,

So this is a tough one to share, but you need to hear it.

Picture this: Sunday morning, cup of tea, sitting down to catch up on social media during our BIGGEST launch of the year. I open Facebook and see "We've suspended your page."

At first, I wasn't worried. This had happened before with a hacking attempt. But this time? Different story.

What makes people buy — logic or emotion?

In this episode, behavioral science expert Phill Agnew, host of The Nudge Podcast, joins Sal to unpack the psychology behind every purchase decision.

From the power of scarcity (“12 per customer”) to why “National Days” actually drive sales, Phill reveals how simple, science-backed tweaks can dramatically increase conversions — without resorting to gimmicks.

You’ll learn how to speak to your customer’s instinctive brain, create offers that trigger real action, and sell in a way that feels good — for you and your customers.

This episode will change the way you think about marketing forever.

— Sal 🎧

What if you could wake up every month knowing your bills were already paid? Sarah Williams turned her local gift shop into a subscription box business generating consistent monthly recurring revenue—and she's sharing exactly how she did it.

Sarah started with 44 subscribers and grew to thousands, keeping customers for an average of 17.3 months at $74/month with a 67% profit margin. She reveals how she used her existing business data—bestselling categories and average order value—to create subscription boxes customers love.

Discover how monthly recurring revenue covers rent, utilities, and salaries while retail sales become pure profit on top. Sarah even acquired 761 new subscribers in just 60 days during tough economic times, proving this model works now more than ever.

Whether you run a brick-and-mortar store or an e-commerce business, this episode shows you the exact framework to add subscription revenue to your existing retail business.

Connect with Sarah: Website: launchyourbox.com | Social: @HowToStartASubBox