In this episode, Salena Knight is joined by sales performance expert and author Anita Nielsen to unpack how businesses can embrace AI without sacrificing their authenticity.

As AI tools become faster, cheaper, and more widespread, how do we avoid sounding like everyone else? From mapping the customer journey to identifying friction points, Anita shares how to use AI strategically—so it adds value without erasing the human touch.

They explore:

• How to identify where AI belongs in your business (and where it doesn’t)

• The hidden cost of sameness in content and customer experience

• Why human-centered sales are more important than ever

• What retailers and eCommerce brands can do right now to audit their workflows

• Real-world examples of automation done right (and wrong)

Whether you're planning for Q4 or rethinking your brand voice in the age of automation, this episode will help you stay smart, strategic, and—most of all—human.

In this episode of Bringing Business to Retail, Sal takes you behind the scenes of her Walk Club – where business strategy meets the footpath. Walking alongside a store owner who’s struggling to lift sales, Sal dives deep into their numbers to uncover whether the real challenge is traffic, conversions, or sheer volume.

You’ll hear how to make sense of email marketing metrics, the power of segmenting and nurturing VIP customers, and why high-ticket products can be the fastest way to boost profits. This is a candid, unscripted problem-solving session filled with practical strategies you can put into action right away.

If you’ve ever wished you could listen in on the real conversations that lead to breakthroughs, this episode is for you.

What if working less was the secret to growing more?

In this inspiring and unconventional episode, Salena Knight sits down with business coach Jenna Harrison to explore how redefining success, rewiring your nervous system, and letting go of guilt can radically transform how you work, lead, and live.

From building a real estate empire and working in fashion to burning out and finding clarity on a nudist beach in Spain (yes, really!), Jenna shares the pivotal mindset shifts that helped her step into a 3-day workweek — without sacrificing growth or impact.

You’ll learn:

• Why hustle culture is keeping you stuck (and how to break free)

• The 3 pillars you must audit to create time and revenue freedom

• How nervous system patterns sabotage productivity — and what to do instead

• Why feeling powerful comes from support, not doing it all

• Jenna’s “Thought Cleanse” technique to detox limiting beliefs

If you’re tired of being busy but not fulfilled, this conversation will challenge everything you thought you knew about productivity — and give you the tools to build a business that works for you.

🎧 Tune in now — your freedom starts here.

📥 Get Jenna’s free Thought Cleanse: https://www.theuncommonway.com/thought-cleanse
🎙 More episodes: www.salenaknight.com/podcast