In this episode, I’m calling out three big myths that might be holding you back in your product-based business — just like they held me back in mine. Whether you're early in your journey or scaling to consistent sales, these myths can sneak in and make us feel stuck, confused, or even question our worth.

I’m sharing real experiences from growing QueenMee Accessories into a six-figure business — including the mistakes I made, the mindset shifts that changed everything, and what I wish I had known from day one. If you've ever thought "I just need more followers," or "does my business count as purpose-led," or "maybe my prices are too high" — this episode is for you.

Let’s bust these myths together and set you free to grow with confidence.

• Why more Instagram followers ≠ more sales, and what actually does create consistent income.
• How email marketing became my #1 sales driver — even when I was sending from a jam-covered kitchen table.
• The truth about pricing for profit vs. pricing for popularity — and why brave pricing attracts better customers.
• Why your business doesn’t have to “save the world” to be purposeful — and how creating joy and beauty is enough.
• Ways to give back sustainably, without compromising your income or wellbeing.

Join the Priority List for 🎀Styled to Sell🎀

If you’re ready to grow your sales consistently, my new course Styled to Sell is launching soon.
Only 5 beta places will be available — join the priority list now to be the first to hear when doors open 🎊

💌 Resources Mentioned:

• 💻 Klaviyo Email Marketing – the tool I now use, helping me to generate 60% of my website sales through email marketing.
• 📥 Styled to Sell Course – Join the priority list here
• 🎁 Cancer Hair Care – the charity I donate QueenMee pieces to

💖 Connect with Me:

• Instagram: @amandawaterstone
• Website: queenmee.com
• Free resources: Linked in my Instagram bio

💖Join the priority list for my new course: Styled to Sell 💖

Be the first to know when the opportunity goes live!

What if your imagination could become your business strategy?

In this empowering episode, I’m pulling back the curtain on one of the most powerful tools I use daily to grow my fashion business, QueenMee Accessories: visualisation. Whether you’re dreaming of your first sale, your next big milestone, or building a brand that lights you up — your imagination is more powerful than you think.

I’m sharing:

• What visualisation really is (and why it’s not just for elite athletes!)
• How I used it to create this very podcast (yes — this one you’re listening to!)
• The deeply personal vision that’s driving me to take bold, brave steps — including my dream to join Amy Porterfield’s Millie Club
• How visualisation helped me create not just one, but two transformational digital programs: From Stuck to Sparkling and Styled to Sell
• And how you can start small — even just visualising getting through your to-do list — and build from there

Plus, I’ll walk you through my favourite visualisation practice: the Dream Jar — a beautiful way to make visualisation part of your everyday routine, even on the busiest days.

You’ll Learn:

• Why your brain responds physically to vivid imagination (yes, there’s science!)
• How to tell if a vision is aligned — or if it’s not right for you
• The difference between wishful thinking and powerful, belief-fuelled visualisation
• How to use your senses to make your dreams feel real (and actionable!)
• Why small visualisations can help you stop procrastinating and start doing

I'd love to hear about your visualisation journey. Tag me or send me a message on Instagram: @AmandaWaterstone

And if you enjoyed this episode, please subscribe and leave a review — it helps this podcast grow and keeps the light shining for more creative business owners just like you.

Episode Summary:

Feeling invisible in your small business? You’re not alone. In this honest and practical episode I share my personal journey of growing my fashion accessories brand, QueenMee, from marketplace anonymity to being featured on This Morning, Elle, OK!, and more — all by harnessing the power of PR, press, and influencer collaborations.

Whether you're just starting out or ready to elevate your brand’s visibility, I'll walk you through how to get noticed without needing a huge budget — and why visibility is about more than just being seen; it's about building authority, connection, and momentum in your business.

What You’ll Learn:

• Why visibility feels hard for small business owners — and how to shift that
• The difference between product visibility and brand visibility
• How I used PR to build QueenMee’s authority from the ground up
• My strategy for writing press releases that get picked up
• How to build lasting relationships with journalists and influencers
• The power of timely storytelling and tying in to cultural moments like Royal Ascot or International Women’s Day
• Why PR boosts more than awareness — it supports SEO and long-term growth

Action Step:

Create a list of local press, radio stations, and online publications where you’d love your brand to be featured. Having that list gives you focus and motivation — and brings you one step closer to landing your ideal coverage.

Connect With Me:

If this episode sparked ideas or gave you the nudge you needed, let me know!
📩 DM me on Instagram @amandawaterstone – I'd love to hear your story.

✨ Stay Sparkling:

Loved this episode?
Don’t forget to subscribe, leave a review, and share it with a fellow product-based business owner who’s ready to shine brighter.