Episode Summary:

Feeling invisible in your small business? You’re not alone. In this honest and practical episode I share my personal journey of growing my fashion accessories brand, QueenMee, from marketplace anonymity to being featured on This Morning, Elle, OK!, and more — all by harnessing the power of PR, press, and influencer collaborations.

Whether you're just starting out or ready to elevate your brand’s visibility, I'll walk you through how to get noticed without needing a huge budget — and why visibility is about more than just being seen; it's about building authority, connection, and momentum in your business.

What You’ll Learn:

• Why visibility feels hard for small business owners — and how to shift that
• The difference between product visibility and brand visibility
• How I used PR to build QueenMee’s authority from the ground up
• My strategy for writing press releases that get picked up
• How to build lasting relationships with journalists and influencers
• The power of timely storytelling and tying in to cultural moments like Royal Ascot or International Women’s Day
• Why PR boosts more than awareness — it supports SEO and long-term growth

Action Step:

Create a list of local press, radio stations, and online publications where you’d love your brand to be featured. Having that list gives you focus and motivation — and brings you one step closer to landing your ideal coverage.

Connect With Me:

If this episode sparked ideas or gave you the nudge you needed, let me know!
📩 DM me on Instagram @amandawaterstone – I'd love to hear your story.

✨ Stay Sparkling:

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