It’s that time again—Black Friday season.
But before you start slashing prices or running last year’s promo, let’s pause.

In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.

We’ll talk about:
✨ How to identify your best offers (and when not to discount)
✨ Creative ways to collaborate locally and drive visibility
✨ Building long-term loyalty instead of one-day deals

Plus, I’m re-releasing my fan-favorite “Slay Your Black Friday” episode to help you put your strategy into action.

Let’s make this year’s sale your most aligned—and profitable—yet.

It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2025?

As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO, Black Friday becomes your moment to stand out.

In this episode, I’m diving into why I believe 2025 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years.

Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2025 on a high note. ✨

Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results!

Key take aways:
1. Why are you doing a Black Friday Event
2. Strategy in products and pricing
3. Who are you really competing with
4. How to make your black friday event SEO savvy
5. The timeline of your marketing efforts
6. What can you expect

Grab it here: https://www.msmelissarose.com/blackfriday

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

What if the reason your studio isn’t as profitable as it could be… isn’t because of enrollment or marketing—but because of a few simple accounting mistakes you don’t even know you’re making?

This week I’m joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.

In this episode, we dig into:
💸 The biggest financial mistakes studio owners make (and how to fix them)
⚖️ Why mixing personal and business accounts is more common—and costly—than you think
🎟 The surprising truth about treating gift cards and class passes as revenue
📊 How to actually calculate your true marketing costs—and why this number changes everything

Paul breaks it all down in plain English and even shares a powerful resource: his free video, “Understanding Your Fitness Business Finances.” Grab it in the show notes, then go listen—your future self will thank you.

rochaccountingservices.com
Email: paul@rochaccountingservices.com
IG: @paulrochfitbiz
FB: https://www.facebook.com/paul.roch.16
LinkedIN: https://www.linkedin.com/in/paul-roch-cpa-1b758b84/

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, One on One Coaching, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

As business owners, we’re taught to excel. We’re taught to lead well. We’re given the books, the assessments, the coaches, and the tools to reach success. But then one day you stop and wonder—is this it? Is this really what success feels like? Because instead of fulfillment, you feel exhausted, disconnected, and maybe even a little lost.

That’s where today’s guest comes in.

Mel McSherry is an international business and life guide who uses Human Design to help inspired but overwhelmed entrepreneurs realign with their strengths, honor their lives, and become the architects of their own success. With her spiritual gifts and 15+ years of business-building experience, she blends Human Design with traditional business strategy to slash stress and help entrepreneurs create profit every day—mentally, emotionally, and financially.

Get ready for a conversation that’s going to challenge how you define success, and maybe, just maybe, help you feel more at home in your own life and business.

A little bit about Mel: As an international business and life guide, Mel McSherry helps inspired but overwhelmed
entrepreneurs honor their lives and become the architects of their own success. Mel uses their
spiritual gifts and their 15+ years of business-building experience to slash entrepreneurs’ stress
and bring their success to life! By merging Human Design with traditional business development
tools, Mel coaches others on how to connect with what they want and implement their strengths
and strategies to be profitable every day - mentally, emotionally, and financially.

LinkedIn- https://www.linkedin.com/in/melmcsherry/
Instagram- https://www.instagram.com/mel_mcsherry
Website- https://www.melmcsherry.com

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Ever feel like you’re doing all the things but still stuck on a plateau? You’re not broken—you’re on the edge of a level up.

In this episode, I’m talking about:
✨ Why confusion + frustration often show up right before breakthrough
✨ The #1 reason masterminds unlock massive growth (hint: it’s not the coach)
✨ The power of vulnerability in business—and how it creates solutions
✨ Why Q4 is the time to set yourself up for your next-level year

If you’re ready to stop white-knuckling your business and finally surround yourself with people who “get it,” it’s time to Level UP.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

We all know that knowing your numbers in business isn’t just nice to have—it’s essential. If you don’t know your numbers, you can’t optimize your business, pay yourself consistently, or make the kind of impact you want in your community.

That’s why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—to remind us just how powerful it is to stay on top of this piece of our business.

Today, I’m thrilled to introduce you to my guest, Megan Schwan. Megan is a mom, a business owner, and someone whose personal journey has fueled her entrepreneurial drive—something I deeply relate to as a single mama myself. Often, it’s those challenging seasons of life that sharpen our grit and give us the tenacity to keep showing up, believing, and building.

Megan is the CEO and founder of Sidekick Accounting Services, a national virtual accounting firm on a mission to change the statistic that 8 out of 10 small businesses fail. With over 20 years in the accounting industry and more than a decade educating thousands of business owners on accounting and taxes, Megan and her team are passionate about helping entrepreneurs build sustainable, successful businesses.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

LinkedIn isn’t just for corporate types—it’s a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table.

In this episode, I’m sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We’ll cover:

• How to make your profile banner instantly showcase who you are + what you do
• Why engagement on LinkedIn is different from every other platform (and how to use it)
• The overlooked credibility builders that bring more referrals and leads your way

If you’ve ever wondered if LinkedIn is worth your time, this episode is your quick audit guide.

Want an expert to look at your LinkedIN profile. Go to my girl Miranda VonFricken

Meet me live at the Women’s Business Bridge River Cruise (Sept 24).

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Is your Instagram profile really working for you—or is it just…there?

This week, I’m breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.

You’ll learn:
✅ The who, what, where, and how of a powerful bio
✅ The SEO trick most business owners skip in their Instagram profiles
✅ Why niching your services isn’t limiting—it’s magnetic
✅ How to make it brain-dead simple for people to work with you
✅ Why hashtags are a must

If you’ve been posting but not seeing results, this episode will show you how to optimize what you already have—without creating more work.

Meet me live at the Women’s Business Bridge River Cruise (Sept 24).

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Are you leaving visibility (and clients!) on the table with your Facebook page?
Spoiler: you probably are—and the good news is, it’s an easy fix.

In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re simple, SEO-friendly, visibility-boosting tweaks that make it easier for your ideal clients to find you, trust you, and book with you.

You’ll learn:
✅ Why your “About” section might be costing you leads
✅ The #1 post that should always be pinned at the top
✅ How your cover photo can do more of the heavy lifting
✅ Why local groups are your visibility goldmine
✅ And the overlooked power of creating Facebook events

Take 15 minutes, run this mini-audit, and watch your visibility start to work harder for you.

🎧 Tune in now, then grab your free Google Business Profile Masterclass (Sept 16) or come meet me live at the Women’s Business Bridge River Cruise (Sept 24).

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.