If you’re a brick-and-mortar business owner who avoids credit cards, feels unsure about financing, or worries about taking on debt — this episode is going to challenge (and empower) you in the best way.

Today on the podcast, I’m joined by Gerri Detweiler, a nationally recognized credit and financing expert with nearly 30 years of experience helping business owners understand their options, protect their credit, and fund their growth wisely.

In our conversation, we break down:

• The biggest myth about business credit that holds owners back
• The true difference between personal credit vs. business credit
• When a business owner should stop relying only on personal credit
• Where brick-and-mortar businesses most often make costly credit mistakes with leases, equipment, and hiring
• How to determine if financing is a smart growth move — or a risky one
• Surprising financing options many small business owners overlook
• And the systems every brick-and-mortar business should have in place before they ever need funding

We also dive into the role of charge cards (business credit cards) in building strong business credit — even for owners who are afraid of debt — and how to use platforms like Nav to understand your credit profile and funding options before you ever apply.

By the end of this episode, you’ll walk away with:
✔ A clearer understanding of how business credit actually works
✔ More confidence around financing decisions
✔ And practical next steps to protect and strengthen your business financially

If you’re building a local business and want long-term stability, this conversation is essential listening.

A little about our guest:
Gerri Detweiler is a nationally recognized credit and financing expert with nearly 30 years of experience. As a consultant for Nav, she develops programs and content to help small business owners build credit, track cash flow, and understand financing options. She has written six books and her work has appeared in Yahoo!, MSN Money, ABCNews.com, CBSNews.com, NBCNews.com, The Today Show, and more. Gerri has been interviewed for over 4,500 news stories, featured in The New York Times, USA Today, and Reader’s Digest, and appeared on Fox Business, CNN, and other national programs. She is also a frequent speaker at business conferences, works closely with SCORE and Small Business Development Centers, and has testified before Congress as an advocate for credit protections.

SOCIAL MEDIA LINKS:

Website: www.gerridetweiler.com

LinkedIn:https://www.linkedin.com/in/gerridetweiler

Instagram:@navsmb

Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!

Love today’s podcast? 🙌

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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

In today’s episode of Brick and Mortar Visibility, I’m pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.

Here’s the truth:
Most business owners aren’t struggling with SEO because they’re doing nothing…
They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their visibility.

In this episode, I walk you through:

• Why your homepage needs to do more than look cute
• What actually belongs above the fold for SEO and conversions
• How to structure your homepage so Google and humans understand what you do
• The hidden SEO mistake happening in most website menus
• Why being “creative” with page names can cost you traffic

I also reference a powerful concept from my mentor Donald Miller:

And I explain exactly how that showed up in this audit — and how we fixed it.

If you’ve ever wondered:

• “Is my website actually helping my SEO?”
• “Is my social media hurting or helping my Google visibility?”
• “Do people immediately understand what I offer?”

This episode is for you.

🎯 Want my eyes on your website + favorite social platform?
You can grab a full Social Media + Website Audit for just $39 and get clear, actionable feedback you can actually use.

Enjoy this episode and make sure you check out the referral page of my website to grab the all year long deals that they offer!

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

If you own a boutique, run a retail store, manage inventory, or support product-based businesses — this episode is required listening.

Today I’m joined by Christyne Gray, a distinguished retail accountant, certified tax specialist, and CEO of She Profits Now. For 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize returns, and minimize financial overwhelm.

And here’s why she’s different:
Christyne explains financial strategy in a way no accountant has on this show. She breaks down the concept of profit guardrails — how to create them, why they matter, and how they prevent silent revenue leaks that are SO common in boutique retail.

We also talk about:
✨ Why inventory-based businesses require a different financial approach
✨ The hidden habits that sabotage boutique profit
✨ How to finally understand your numbers without wanting to cry
✨ And why Profit First doesn't work for retail!

If you’re in the retail industry or know someone who is, share this episode with them. Christyne is the go-to accountant for boutique retail, and she’s about to make your financial life SO much clearer.

A bit about our guest: Christyne Gray is a distinguished accountant, certified tax specialist, and the President and CEO of She Profits Now, an elite financial services firm and coaching company. For over 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize their returns, and minimize their stress. She has dedicated her career to helping high-achieving women create profitable and impactful businesses through her Financially Fabulous Coaching Program.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, One on One Coaching, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.