『The Visibility Podcast』のカバーアート

The Visibility Podcast

The Visibility Podcast

著者： Melissa Rose - Business Coach for Studio Businesses
無料で聴く

The Visibility Podcast is for studio owners who are ready to build a business that works: without working themselves into the ground. Hosted by dance studio owner, business strategist, and life coach Melissa Rose, this podcast goes beyond simply getting more students through the door. We talk marketing and visibility, of course. But we also talk pricing, profitability, leadership, team building, decision-making, boundaries, and what it really takes to grow a studio that supports the life you want to live. Because the problem you "think" you have isn’t always the real problem. With nearly two decades of studio ownership and strategies rooted in a proven framework, Melissa brings real-world experience, practical business strategy, and honest conversations about the very human side of entrepreneurship. You built your studio because you love what you do. Now let’s make sure the business you built works for you, too. More clarity. Better decisions. A stronger studio.2026 Ms Melissa Rose マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Simple Marketing Strategies We Forget When Business Gets Busy

    Simple Marketing Strategies We Forget When Business Gets Busy
    2026/08/24
    A few years ago, someone told me I needed to stop looking for the next big marketing strategy and go back to the basics and hustle.And you guys...I was offended. 😂I'd been in business for years. Surely I had graduated from signs, free classes, community events, partnerships, and what I lovingly call “duct-tape marketing.”Turns out?I hadn't. And neither have you.In this solo episode of The Visibility Podcast, we're going back to Marketing 101 and talking about the simple visibility strategies established business owners sometimes overlook because we're so busy trying to figure out the next big thing.This whole episode was sparked by something ridiculously simple:A sign.After seeing some great signage at a local event—and then another example inside my coaching community—I started wondering whether I was still doing the basics inside my own dance studio.So this weekend, I created new signs for our highly visible corner:FIRST CLASS FREE.CLASSES ENROLLING NOW.Nothing fancy. No funnel. No algorithm. No complicated strategy.Just a reminder to the thousands of people driving past our studio every week that we're here—and we have something for them.In this episode, we're talking about:Why established businesses shouldn't abandon the marketing tactics that helped them growHow customers begin to tune out things they see every dayWhy changing your physical signage can grab attention againThe power of community events, partnerships, free classes, referrals, flyers, QR codes, and yes—even ridiculous costumesWhy saying something 700 times doesn't mean your customer has heard it 700 timesThe importance of continuing to market to new people entering your communityHow to identify the simple marketing strategies you've stopped doingWhy more platforms don't necessarily equal better visibilityWhat to look for when you're doing “all the things” but your marketing still isn't workingAnd that last one is important.Because if you're thinking, “Melissa, I AM doing the basics. I'm showing up everywhere, and something still isn't clicking,” you may have a different problem.Your website might be great.Your Instagram might be great.Your Google Business Profile might be great.But are they all saying the same thing?Can someone quickly understand who you are, what you're known for, what you want them to do next—and why they should trust you?That's exactly what I look for inside my Visibility Audit.I'll go through your digital footprint with a fine-tooth comb and give you a recorded walkthrough of what I see: what's working, what's confusing, what's disconnected, and where your biggest visibility opportunities might be.Because sometimes you don't need MORE marketing.You need the marketing you're already doing to work together.Grab your Visibility Audit through the link in the show notes.And in the meantime, here's your challenge:What's one ridiculously simple thing you could do this week to help one more person in your community notice your business?Put up the sign.Ask for the referral.Make the connection.Teach the class.Show up.Because you're never too big for the basics.Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @ms_melissa_roseLeave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.
    続きを読む 一部表示
    13 分
  • From Scroll to Studio: Turning Instagram Visibility Into Enrollments with Katelyn Rhoades

    From Scroll to Studio: Turning Instagram Visibility Into Enrollments with Katelyn Rhoades
    2026/08/18
    If you’re posting on Instagram because you know your studio should be there—but you’re not quite sure whether all that posting is actually helping you get seen, build trust, or increase enrollment, this episode is for you.I’m joined by Katelyn Rhoades, Forbes-featured entrepreneur, founder and CEO of Enfluence Marketing Studio, and host of the top-ranked podcast Call Her Creator. Katelyn has grown a community of more than 350,000, built a seven-figure business from scratch, and partnered with brands including Adobe and Meta.But this conversation isn't about becoming an influencer.It's about using Instagram to grow a local studio business.We talk about what studio owners should actually be posting, how to create content that reaches the right people in your community, and why you don't have to become a full-time content creator—or even love talking to the camera—to make Instagram work for your business.And then I put Katelyn on the spot.I gave her a real-world scenario: You're a dance studio owner heading into enrollment season. What would you do on Instagram to get more students through the door?What followed was basically a mini masterclass.In this episode, we talk about:How local businesses should think differently about InstagramWhat to post when enrollment is your goalHow to create content for the people who are actually likely to buyTalking-head videos vs. Reels vs. graphics, and where each fitsWhy you don't need a massive following to make Instagram valuableHow to turn visibility into trust and, ultimately, enrollmentPractical content ideas you can start using immediatelyIf your studio is doing great work but not enough people know about it yet, this conversation will give you some incredibly practical ways to change that.Grab ⁠⁠The Visibility Vault™⁠⁠⁠ : 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. FollowKatelyn on IG: @thekatelynrhoadesCall Her Creator on IG: @callhercreatorKatelyn on YouTubeKatelyn on LICompany - Enfluence Studio Want to strengthen your local visibility beyond Instagram?Grab my FREE Google Business Profile workshop. I'll show you what to do, where to do it, and how to optimize your profile so that when people in your community are searching for what you offer, your studio has a better chance of showing up.👉 Grab the free workshop and all the things. Because you don't need to be everywhere.You need to be visible in the right places, to the right people, at the right time.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, Your Visibility Audit, Your Rebel Woman Life Map™ and Your Sweet Spot Assessment. Love today’s podcast? 🙌Take a screenshot and share it to your IG stories. Tag me @ms_melissa_roseLeave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.
    続きを読む 一部表示
    40 分
  • The Day I Realized My Business Didn't Need Me

    The Day I Realized My Business Didn't Need Me
    2026/08/11

    What if one of the greatest signs of success is realizing your business doesn't need you for everything anymore?

    At our recent Dancing House Open House, I looked around and realized something: my team had it covered.

    They were answering questions, connecting with families, talking confidently about what makes our studio different—and genuinely proud of the business they represent.

    Nobody needed me.

    And instead of feeling unnecessary, I felt free.

    In this episode of The Visibility Podcast, we're talking about what it really takes to move from being the person who does everything to building a business that can thrive without depending on you for every decision, problem, and task.

    We also dig into the dangerous "get" mindset:

    I'll hire when I get more clients.
    I'll delegate when I get more time.
    I'll step back when I get more revenue.

    Sometimes the thing you're waiting to "get" requires you to make the decision first.

    And maybe success isn't more students, more locations, more employees or more revenue.

    Maybe success is building a profitable business that serves people beautifully and gives you a life.

    If you're feeling stuck inside the business you created, take my free Sweet Spot Assessment. In about five minutes, you'll get a bird's-eye view of what's working, where you're getting stuck, and your greatest opportunity for growth.

    And if you want help unpacking what you discover, book a complimentary Clarity Call with me.

    One question to take with you from this episode:

    Where are you still acting like an employee inside the business you built?

    Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, Your Visibility Audit, Your Rebel Woman Life Map™ and Your Sweet Spot Assessment.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @ms_melissa_rose
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

    Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.
    続きを読む 一部表示
    18 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません