Is your Instagram profile really working for you—or is it just…there?

This week, I’m breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.

You’ll learn:
✅ The who, what, where, and how of a powerful bio
✅ The SEO trick most business owners skip in their Instagram profiles
✅ Why niching your services isn’t limiting—it’s magnetic
✅ How to make it brain-dead simple for people to work with you
✅ Why hashtags are a must

If you’ve been posting but not seeing results, this episode will show you how to optimize what you already have—without creating more work.

Meet me live at the Women’s Business Bridge River Cruise (Sept 24).

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

Are you leaving visibility (and clients!) on the table with your Facebook page?
Spoiler: you probably are—and the good news is, it’s an easy fix.

In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re simple, SEO-friendly, visibility-boosting tweaks that make it easier for your ideal clients to find you, trust you, and book with you.

You’ll learn:
✅ Why your “About” section might be costing you leads
✅ The #1 post that should always be pinned at the top
✅ How your cover photo can do more of the heavy lifting
✅ Why local groups are your visibility goldmine
✅ And the overlooked power of creating Facebook events

Take 15 minutes, run this mini-audit, and watch your visibility start to work harder for you.

🎧 Tune in now, then grab your free Google Business Profile Masterclass (Sept 16) or come meet me live at the Women’s Business Bridge River Cruise (Sept 24).

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.

What’s actually working right now on social media for local, service-based businesses?

After testing new strategies with my clients this month, I saw exceptional growth across the board — and I’m breaking it all down for you in this episode.

Inside, I share:
✨ The #1 principle that makes every strategy work better
✨ How to roll out “what’s new” in your business to get people’s attention
✨ Why carousel posts are outperforming everything else right now (and how to create one that gets engagement)
✨ How adding humor (even if it’s not “your thing”) can skyrocket connection and reach

Social media doesn’t have to feel like a guessing game. These are the tactics that are working now — and you can start applying them today.

And if you’re ready for accountability and support to make this stick? Check out LEVEL UP—my mastermind for studio owners who want consistent action, real results, and more time back.

Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not teaching pliés or hitting publish on a podcast, Melissa coaches other brick-and-mortar business owners to become the only option in town—using smart, sustainable SEO strategies like Google Business Profile optimization, blog content, and simple marketing systems that actually work. Off the clock? You’ll find her chasing her five amazing kids, hiking her favorite trails, or getting her hands dirty in the garden.