What happens when the reason for starting a business matters more than the product itself?

For Naomi Partridge and Holos, kombucha was never the end goal. It was simply the best way to build something that could create lasting opportunities for women who have survived exploitation and trauma.

Naomi talks to Rom and shares how Holos Kombucha has grown with purpose baked into every decision, from hiring and supply chains to future ambitions. Find out what it really means to be a purpose-led business and why consumers are getting better at spotting the difference between real purpose and PR.

In this episode:

• Why Holos Kombucha exists beyond selling drinks.

• Turning a life-changing experience in Cambodia into a business with impact.

• Building employment opportunities for survivors of exploitation.

• Why purpose has to run through a company like words through a stick of rock.

• Balancing commercial success with meaningful social impact.

• Creating products people genuinely want not just products with a good story.

• The role customers play in demanding better from brands.

• Why purpose isn't some words on a whiteboard, it’s an entire operating system.

LINKS

• Holos Kombucha: https://holoskombucha.com/

• Naomi Partridge on LinkedIn: https://www.linkedin.com/in/naomipartridge/

• The Sophie Hayes Foundation: https://www.sophiehayesfoundation.org/

• Raising the Glass: https://raisingtheglass.co.uk/

• Rom on LinkedIn: https://www.linkedin.com/in/rebecca-oliver-mooney-65730614/

• Podcast production by: https://www.gingerwizard.co.uk/