『Brett Trainor Unplugged』のカバーアート

Brett Trainor Unplugged

Brett Trainor Unplugged

著者： Brett Trainor
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Brett Trainor Unplugged is for Gen Xers who want to get one step closer to living the life they want—on their terms. After six years of building life beyond the default corporate playbook, thousands of conversations with Gen Xers, entrepreneurs, and experts, and features in Fortune, Fast Company, Forbes, Harvard Business Review, and Inc., Brett Trainor is still on the quest to build his ideal life—and he shares what he learns along the way. Part personal journal, part practical guide, and part curious conversation, this is a candid, lightly produced show about stripping away the noise, rejecting unnecessary grind, and seeing more of what is possible. Brett is a deconstructor, explorer, dot connector, and self-admitted high-functioning lazy person. Through solo episodes and unfiltered conversations with Gen Xers, founders, creators, and experts, he explores the decisions, habits, tools, tradeoffs, and ideas that can help you build a life you actually want to live. The conversations span the areas that make life worth living: money, mind and body, purpose, connections, possibility, and fun. There is no singular path. No hustle theater. No permission required. Just better questions, useful ideas, and real examples that help you see what is possible—and ask: Why not me?© 2026 2019 B.T. LLC マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
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  • Geoff Curtis: You're Not Burned Out, You're in Purgatory

    Geoff Curtis: You're Not Burned Out, You're in Purgatory
    2026/09/24
    I've had north of a hundred authors on this show. This one stuck with me differently, and it's because of one word: Purgatory.Geoff Curtis spent nearly thirty years building a career in healthcare communications. Title, expertise, platform, the whole thing. Then the company was acquired, his role went redundant, and all of it disappeared at once. What followed wasn't a reinvention arc. It was the discovery that he'd spent his adult life using work to avoid feeling anything.He picked purgatory on purpose. As he puts it, words like transition imply progress, and he wasn't making any.The other choice that makes this book different: most people write about this from the far side, after they've figured it out. Geoff is writing from inside it. Three years out and still working through it. There's no five step plan in here, and some readers are frustrated by that. I think it's the reason the book works.The idea I keep coming back to is his separation of three things we tend to mash together. Livelihood, identity, and self-worth. Livelihood puts food on the table. That's all it has to be. The trouble starts when livelihood quietly becomes identity, and identity becomes self-worth. Then losing the job isn't a financial event, it's an existential one.We also got into something that isn't in the book. Four weeks before we talked, Geoff did the Hoffman Process. Eight days, completely unplugged, thirty nine strangers, fifteen hours of prep work and days running 7:15 in the morning to 9:30 at night, all aimed at understanding which of your behavior patterns you inherited from your parents. He says he wishes he'd written the book afterward.Fair warning, this one is heavier than most. Depression, grief, his father's death, and a lot of honesty about patterns neither of us is done with.In this episode:Why he chose purgatory over transitionLivelihood versus identity versus self-worthThirty years of running on external validationRunning as emotional suppression, and how to tell it from progressNew metrics for happiness, and why the old ones keep coming backInvesting in yourself, therapy, and the Hoffman ProcessWhy people doubt themselves inside corporate, not just outside itThe imposter syndrome nobody on his team ever mentioned to each otherEverything is a choice, and why we only price the downsideABOUT THE GUESTGeoff Curtis spent nearly thirty years in healthcare communications before an acquisition made his role redundant. He's the author of Embracing Your Own Purgatory, written from inside the transition rather than after it, and he now runs a nonprofit he built with his wife that works with college students.LINKSThe book: Embracing Your Own Purgatory — Amazon, Barnes & Noble, and anywhere books are sold Author site: https://geoffreycurtis.com/) LinkedIn: https://www.linkedin.com/in/geoffreycurtis/THE IDEAS WORTH KEEPINGLivelihood is not identity is not self-worth. Three things, and we let them fuse. "Livelihood puts food on the table. If you don't make the livelihood the identity, then you're good."Transition implies progress. Purgatory doesn't. That's why he picked the harder word.Running versus progressing. Both are fine, but you have to evaluate the ending. Why did you leave? Bored, burned out, actually moving toward something? Skip that and you rinse and repeat for thirty years.Closer to right than quick. The nonprofit took two and a half years instead of the five months his old metrics demanded. That gap is where the real work happened.Realism as a Trojan horse. Geoff's admission that he uses "I'm a realist" to smuggle in negativity is the sharpest self-observation in the episode.You're not your patterns. The Hoffman framing: you absorb your parents' patterns as a kid to stay close to them, rebel against them as a teenager, then repeat them under stress for the rest of your life until somebody shows you where they came from.The conversation nobody has. Geoff and a former direct report both had imposter syndrome the whole time and never said a word. "I always thought you had it together, and I wanted to make sure you thought I had it together."TIMESTAMPSEstimated from the transcript. Spot-check and shift for cold open and sting.00:00 — Why this book landed differently01:31 — Why he chose the word purgatory02:46 — Not brave enough to say we're unfinished02:51 — Brett: I think I was in purgatory while still employed03:53 — His wife knew it was going to hit him before he did05:08 — Identity, self-worth, and what work was really providing05:49 — Thirty years of running on external validation06:48 — Why there's no path out in the book, only questions08:30 — Livelihood is not identity is not self-worth09:35 — Separate the money from the mission10:49 — The college senior who wants success and fun12:36 — First generation college, and the expectations that come with it13:49 — Running when things get uncomfortable14:25 — Evaluate the ending, or you'll repeat it15:45 — Running as emotional ...
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    50 分
  • Megan Collier: You Don't Need Followers to Get Paid (UGC)

    Megan Collier: You Don't Need Followers to Get Paid (UGC)
    2026/09/22
    Megan Collier's first appearance is still one of my most downloaded episodes, so she's back.Quick version if you missed it. UGC is user generated content. Brands pay you to make short videos, and instead of posting them yourself, they use the footage in their own ads. No followers required. No production setup. Megan's been doing it four years and has taught more than 16,000 Gen X and Boomers how to do it, including her mom.Her origin story is the part I keep thinking about. She was on a call trying to sell a footwear brand on hiring her, mentioned her mom in passing, and the brand got noticeably more excited about her mom than about her. Nobody that age was doing this. So she went and built the thing that didn't exist.I keep coming back to UGC because I've been hunting low friction, high value income, and this one lands at the top of the list every single time. You're not applying for a job. You're not competing against five hundred other applicants. You already own the equipment.We got into the money, and Megan gives real numbers instead of vague ones. What a beginner should charge. What the performance-based deals actually pay and why she turns them down. What her students are making, from a few hundred a month up to one who cleared twenty-two thousand last month.Also worth your time: brands are now writing "no AI content" directly into their creative briefs. Megan's read is that the flood of AI has made real human video more valuable, not less. Her phrase for the moment is a trust recession, and it's the most useful thing said in the whole episode.In this episode:What UGC actually is, and why followers don't matterThe brand call that accidentally started her businessWhy brands are banning AI content in their briefsWhat to charge when you're brand newPerformance-based deals and why she passes on themWhat her students actually earn, at every levelWhere the Amazon Influencer program fits, and where it doesn'tWhy she quit TikTok ShopLocal businesses, and trading content for servicesHow to find the right person at a brandHOW TO ACTUALLY START, ASSEMBLEDMegan walked through this across the conversation. Here it is in order.Go look at UGC videos on TikTok or Instagram so you know what you're making. It isn't for everyone and it's better to find that out in ten minutes than ten weeks.Make three or four videos using products already in your house. Megan's first two were cat treats. Basic editing. Nothing fancy.Put them in a portfolio. Canva works. Any simple site works. Brands need proof you can make content, same as any other business.Pick a lane to get hired. Either join the creator platforms, or pitch brands directly. Megan pitches.Start local or start small. Local service businesses, gyms, spas, a fencing company. Many have real marketing budgets and have never worked with a creator. Gifted or traded work counts here.To reach a bigger brand, DM their customer service account and ask who handles content partnerships. They want a quick answer they can check off, and they'll usually give you the name.Treat pitching as volume. Megan's rule of thumb is that roughly one in fifty says yes, and a no often just means not right now.Then chase repeat clients. That's where the margin is, because you stop relearning a new brand every time.TIMESTAMPSEstimated from the transcript. Spot-check and shift for cold open and sting.00:00 — Why Megan's back01:10 — What UGC is, and the 16,000 students02:13 — Why Brett keeps coming back to low friction income03:13 — Why so many people freeze before they start04:24 — She saw it on TikTok while working a corporate job05:00 — Out of that job in fourteen months05:32 — The footwear call where they got excited about her mom06:33 — Nobody that age was doing this07:01 — Why corporate trained us to overthink it08:37 — Who am I to teach this, and why two steps ahead is enough09:26 — A detour into other low friction businesses10:18 — What AI is doing to this market10:37 — Brands writing "no AI content" into the brief11:55 — The trust recession12:32 — Is it too late to start?13:10 — Why it's an ongoing need and not a trend14:18 — What to charge when you're brand new15:00 — Performance based deals, and the math on them16:42 — Why Megan turns those down17:11 — Brett butchering a brand name on camera, and the brand not caring18:24 — The part-timers, and what a summer looks like19:00 — Replacing corporate income19:45 — The student who made $22,000 last month20:48 — Why repeat clients change the economics21:52 — Where the Amazon Influencer program fits23:29 — Income stacking and double dipping24:45 — Why she quit TikTok Shop27:11 — How to start, step one28:39 — Cat treats, and your first videos29:30 — Platforms versus pitching30:27 — Big brands versus local businesses32:00 — Why local wins give you momentum33:13 — What the first fifty dollars does to your head33:20 — Trading content for services34:38 — How to find the right ...
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    41 分
  • Shelley McIntyre: Who Are You Without the Title?

    Shelley McIntyre: Who Are You Without the Title?
    2026/09/16
    Shelley McIntyre is back on the show, and her first appearance is still one of the most downloaded episodes I've done.She was a grief counselor before she was a coach, which is why she talks about layoffs differently than anyone else I know. We opened on the Oracle news, because the math on it is ugly. Twenty years in, fifty or sixty hour weeks, and what shows up is an automated email at 6 a.m. that doesn't say thank you.Her point stuck with me: you spend a career radiating loyalty outward, and at the very end, when it matters most, you don't get any of it back.Then we get into the trap almost nobody sees coming. You leave, you go independent, and because you're wired for comfort and you just absorbed six losses at once, you rebuild the exact role you escaped. Director of sales, but fractional. Same work, same frustrations, now with no benefits. As Shelley put it, you built the same box you just got out of, and you can't figure out how you ended up back inside it.I did a version of this myself. I had a good contract gig that paid well doing work I liked. Instead of building on it, I talked the company into hiring me full time, because the title felt safer. I was miserable within months.The back half is her method for getting unstuck, and it's the opposite of what most people do. You don't sit down and list your skills. You don't mine your performance reviews. When you've just been laid off, you are the least qualified person in your own life to describe how good you are, because you're operating from doubt.So you go gather evidence instead.In this episode:Why the coldness of a modern layoff lands harder than people admitIdentity, job titles, and the shorthand you loseThe comfort trap, and why rebuilding the old job is a normal human response, not a failureThe physical toll nobody talks aboutWhy performance reviews are useless for thisHow to ask people who know you what you're like at your bestTurning what comes back into five words, and using them as a filterThe portfolio approach when one opportunity only delivers part of what you needThe guilt of not being busy, and why you were never productive nine hours a day anywayTHE EXERCISE, ASSEMBLEDWe covered this across the conversation but never laid it out in one piece. Here it is.Pick five to ten people who know you well and who you genuinely trust. Mix of personal and professional. The trust part matters more than the title.Ask one question: "Can you describe what I'm like when I'm operating at my best?"Let them go long. Most people won't give you adjectives, they'll tell you a story about a specific time you showed up. Those stories are the useful part.Read all of it together. If you find yourself doubting it, notice what that means. You'd be calling people who love you liars.Synthesize it down to five words that describe how you show up at your best.Use the five as a filter. For any opportunity, job or client or project, ask whether it not only allows but requires you to show up that way. If it only hits three, go find the other two somewhere else in your life.ABOUT THE GUESTShelley McIntyre is a coach for Gen X professionals in transition, and a former grief counselor, which is where a lot of her perspective on identity loss comes from. She hosts Burn the Map, a podcast built around short episodes, and works with clients on figuring out who they are outside a job title.Podcast: Burn the MapSite: https://burnthemapcoaching.comLinkedIn: https://www.linkedin.com/in/shelley-mcintyre/TIMESTAMPSEstimated from the transcript. Spot-check and shift for cold open and sting.00:00 — Welcome back, and why her first episode still gets downloads01:00 — The Oracle layoffs, and the severance math02:08 — Getting numb to the coldness of it02:40 — You radiate loyalty your whole career and don't get it back03:41 — The 6 a.m. automated email that doesn't say thank you04:22 — Why identity and job title get intertwined05:08 — "I'm a VP of marketing" as shorthand for who you are06:11 — Title, industry, company. The trifecta.07:18 — The trap: going independent and rebuilding the same role08:16 — "I built the same box I just escaped"09:29 — Brett talked his way back into a full time job and hated it10:26 — We are wired for comfort, and that's not a character flaw11:38 — The losses stack up all at once12:17 — Remembering who you are underneath all of it14:02 — Why skills lists and performance reviews don't work here14:58 — When the doubt spreads to things you were always good at15:50 — The physical toll: illness, accidents, the hospital16:32 — Usefulness, and being told you're not needed17:25 — You're not the most qualified person to say how great you are18:23 — Becoming a detective of your best self19:16 — Why corporate feedback is performative20:00 — What actually happens when you ask21:07 — "Let me tell you a story"23:00 — The surprise birthday party nobody would have predicted24:00 — If you don't believe it, you're calling ...
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    42 分
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