If you’re a founder who feels stuck in firefighting mode, a fractional COO/execution partner may be the fastest way to remove bottlenecks and scale with clarity.

In this episode of An Ounce of Prevention, host Rachal Reese sits down with Kate Heiken (Founder of Wayfinder Energy) to break down what execution really looks like when a company is growing, and how to tell when you’ve outgrown your current capacity.

You’ll learn the warning signs leaders miss (like delayed decisions, missing metrics, and rising miscommunications), why the COO role is often misunderstood, and how documenting processes + installing KPIs can de-risk your operations and build trust as you scale.

Time Stamps / Chapters:

00:00:00 — When founders feel “compression” and constant fire-fighting

00:01:00 — Show intro: “An Ounce of Prevention”

00:01:24 — Case law update: Illinois National v. Harman (overview)

00:02:20 — What “inadequate deal consideration” and “bump up” mean

00:03:17 — Delaware Supreme Court’s two-step analysis for the bump-up provision

00:04:27 — Why insurers failed to prove the settlement increased consideration

00:05:08 — Practical takeaway: draft settlements to fit policy coverage

00:05:51 — Guest intro: Kate Heiken, Wayfinder Energy

00:07:09 — Why great ideas fail: lack of disciplined execution

00:08:11 — Scaling analogy: when your capacity gets outgrown

00:10:15 — COO misconceptions + “execution partner” definition

00:11:27 — De-risking: repeatability, playbooks, and measurable operations

00:14:19 — Documentation as legal + financial risk reduction

00:17:18 — The founder inflection point: delayed decisions, missing metrics, miscommunications

00:19:01 — Fractional vs full-time COO: discipline without bloated overhead

00:21:23 — Wayfinder approach: diagnose bottlenecks + reverse-engineer the roadmap

00:24:07 — KPIs and celebrating wins through measurement

00:25:32 — Final framework: “performance = potential − interference”

00:26:12 — Closing thought: execution is a strategy that attracts capital