Breaking Free From Cultural Expectations | Parm Elkington’s Story
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At just 15 years old, Parm Elkington ran away from home. By 17, she had entered an arranged marriage - beginning a journey shaped by cultural expectations, conformity and the pressure to follow a path chosen for her.
After almost 10 years of marriage, Parm made the difficult decision to walk away and rebuild her life on her own terms.
In this episode of Founder in the Chair, Parm speaks openly about divorce within the South Asian community, reconnecting with her identity and finding the confidence to make her own choices.
She also shares how the unexpected end of her corporate career led her towards entrepreneurship, building a travel-based network marketing business and creating a community that encourages women to pursue greater independence.
Parm isn’t telling her story from the top of the mountain. She is still building, learning and growing - openly sharing what life in the middle of the climb really looks like.
In this episode:
- Running away from home at 15
- Entering an arranged marriage at 17
- Walking away after almost 10 years
- Navigating divorce and South Asian cultural expectations
- Rebuilding her relationship with her parents
- Starting again after losing her corporate career
- The truth about network marketing
- Why every woman should have a Plan B
- Helping South Asian women create greater independence
- Building something her children can inherit
Watch the full episode on YouTube now: https://youtu.be/Q3BZ5GMjC6U
Connect with Parm Elkington ↓
📸 Instagram: https://www.instagram.com/iamparmelkington/
📘 Facebook: https://www.facebook.com/share/1DQT1gCX9c/
🎵 TikTok: https://www.tiktok.com/@parmelkington
▶️ YouTube: https://youtube.com/@iamparmelkington
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If you have a story to share, to inspire, or to encourage someone to take a step into the world of entrepreneurship, then please get in touch, the world needs to hear more stories, it's not always an easy ride, by sharing we may just help someone to take the first step or to grow in their business journey.
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