『Breaking BizDev』のカバーアート

Breaking BizDev

Breaking BizDev

著者: John Tyreman & Mark Wainwright
無料で聴く

このコンテンツについて

What does "business development" mean, anyways?

On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.

Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business.

Subscribe today and connect with us on LinkedIn.

© 2025 Breaking BizDev
経済学
エピソード
  • Listen Up! Create Stronger Client Bonds With Empathy and Understanding
    2025/09/15

    "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." - Dale Carnegie

    In this episode, Mark and John explore the importance of understanding clients better than they understand themselves. The conversation focuses on how actively listening to understand client needs can transform your business success, highlighting key concepts such as the empathy gap, the empathy map, and how this level of understanding serves as a significant competitive advantage.

    Want actionable advice on how to understand your clients better? Listen to this episode today and jot down some notes!


    CHAPTERS:
    00:00 Introduction
    01:20 Two Years of Breaking BizDev
    02:41 Episode Rundown
    03:38 THE Empathy Gap
    11:20 The Empathy Map
    15:11 Competitive Advantage
    19:19 Competitive Insulation
    20:36 Learn What Matters to Your Clients
    27:26 Create Feedback Loops
    32:31 How to Turn Empathy Into Action

    The Empathy Map: https://www.interaction-design.org/literature/article/empathy-map-why-and-how-to-use-it

    Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

    続きを読む 一部表示
    41 分
  • Quit Your Pitching! How NOT to do Social Selling
    2025/09/01

    Before you pitch slap that prospect, listen to this episode.

    John and Mark tear down some terrible 'pitch slaps' from their LinkedIn DMs and offer a better way to approach social media. Shift your social media marketing from spammy sales tactics to authentic relationship-building. Listen to this episode to learn more.

    CHAPTERS:
    00:00 Welcome
    00:59 Origins of the Pitch Slap
    03:20 Social Selling
    10:47 Pitch Slap Examples
    19:50 A Different Way to Do Social Selling
    30:48 Connect Instead of Create
    35:54 Final Thoughts

    Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

    続きを読む 一部表示
    38 分
  • The 3 Buyer Archetypes: How to Engage With Each Role on the 'Buying Committee'
    2025/08/18

    What kind of buyer did you talk to on your last sales call?

    When it comes to buying professional services, there is usually more than one buyer. Some refer to this as a 'buying committee.' So what different roles do each of these buyers play? How should you engage them? What should you watch out for? These are the kind of questions that John Tyreman and Mark Wainwright will answer in this episode of Breaking BizDev.

    CHAPTERS:
    00:00 Intro
    03:00 The Buying Committee
    04:32 The Three Different Buyer Roles
    05:17 The Visionary
    08:28 The Operator
    13:32 The Risk Mitigator
    16:54 Stories and Examples
    28:24 How to Take Action
    34:08 Summary

    Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7

    続きを読む 一部表示
    37 分
まだレビューはありません