This is a Value Boost: a second, shorter episode pulled from the same sit-down as "She Walked Away," going deeper on one specific thread from that conversation.

Building a business looks exciting from the outside. Inside, it's mostly pressure, patience, and systems nobody sees.

In this one, Wiebke Tasch — CEO and Founder of Digital Authors — talks about what "freedom" actually required: years living in community with other founders, an outreach process she still runs by hand, and the discipline behind a business that finally lets her set her own hours.

About Wiebke Tasch

Wiebke Tasch is the CEO and Founder of Digital Authors, a book publishing company. Before that, she left a role in traditional publishing in Berlin to build her own path — writing, self-publishing, and eventually coaching other authors through the same process.

She had a job offer most people spend years chasing — a role at a major publishing house, full security, everything on paper. She turned it down standing on a train.

In this conversation, Wiebke Tasch — CEO and Founder of Digital Authors, a book publishing company — talks about the moment she knew a safe career wasn't hers to keep, what it actually cost to walk away from it, and how she rebuilt from nothing across three countries with no plan and no guarantee it would work.

We get into self-publishing a bestselling book in her native German, choosing instability on purpose, and what it takes to trust an instinct that nobody around you understands.

About Wiebke: Wiebke Tasch is the CEO and Founder of Digital Authors, a book publishing company. Before that, she left a role in traditional publishing in Berlin to build her own path — writing, self-publishing, and eventually coaching other authors through the same process.

What does it actually mean to have a personal brand?

In this second conversation with Dr. Genevieve Hayes, we explore what personal branding really means—and whether building a personal brand requires you to become a version of yourself that you aren't.

Genevieve's answer is simple: be yourself, but share the parts of yourself that can genuinely help other people.

We talk about the difference between authenticity and performance, why Genevieve doesn't want to be an “influencer,” and why a personal brand should ultimately be consistent with who you are.