Before The Par Club ever opened its doors, owner Tom Muldoon thought he just needed help "making the place look pretty." What he discovered instead was that branding — not interior design — had to come first. In this episode, Robin Pasley sits down with Tom to unpack how a former IT executive traded a Fortune 10 tech career for indoor golf, and how a branding exercise with Pasley Commercial Interiors completely reshaped his understanding of who his business was really for.

Tom shares how the branding process uncovered an ideal client he never expected, turned scattered ideas into a cohesive concept, and directly shaped everything from the floor plan and playful design details to the drink menu and membership strategy. He also opens up about the real costs of building a hospitality business from scratch, staying resilient through rising construction costs and economic uncertainty, and why "you can't be everything to everybody" became the guiding principle behind The Par Club's growth.

This conversation is a candid look at what happens when a first-time business owner discovers that the story behind the brand has to be built before the space around it.

Welcome to Design To Help Your Business Grow, where we design the unforgettable.

Interior design is always part of your company's first impression whether you are aware of it or not. Let's make the impression we really want to make on both our clients and our team members.

If you need to create unforgettable experiences, then branded interior design is your secret weapon … because we don’t do boring. Design to Help Your Business Grow. Pasley Commercial Interiors.