🎬 Ready to record your first video? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

Most companies will do anything to lower their customer acquisition cost. They’ll launch more ads, chase more inquiries and throw money at new platforms, usually without stopping to ask whether they’re attracting the right people in the first place.

Charlie Parker is the CMO of Keiser University, where he manages an advertising budget roughly 10 times more valuable than my life. And unlike most people talking about marketing online, Charlie is actually doing this work at scale. His approach starts with a simple idea: inquiries are not a meaningful metric. What matters is attracting real people who belong in your ecosystem and are likely to stay with you downstream.

Charlie explains how he studies years of customer data, reverse engineers the demographics and locations of the people who actually convert, tests organic content before spending money and uses platforms like YouTube, Google, Reddit and AI search to build a more efficient acquisition system. It doesn’t happen overnight. But when brand, data and authentic content start working together, customer acquisition costs can get surprisingly close to zero.

Episode Highlights:

0:00 - Getting customer acquisition costs close to zero

1:13 - How brand influences major decisions

2:25 - Why inquiries are not a meaningful metric

3:01 - Reverse engineering customer data

3:57 - SEO, AI search and authentic content

4:48 - Wrapping up with Charlie

5:17 - Episode wrap-up

__________________________________________________

👉 RIA Marketing Plan: https://youtu.be/SpPmemMPhmo?si=2xoFUpCtRvdzp27j

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop