『Brand Rescue Mission』のカバーアート

Brand Rescue Mission

Brand Rescue Mission

著者： Ben Leonard
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Welcome to Brand Rescue Mission, a new series by Ben Leonard, where he takes you behind the scenes of buying back his once-thriving ecommerce brand, Beast Gear, after it was mishandled by a private buyer. Now it’s broken... and Ben’s rebuilding it brick by brick. This is raw. It’s real. And it’s full of lessons for brand builders, entrepreneurs, and anyone who's ever cared deeply about the business they created.Ben Leonard マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人ファイナンス 経済学
エピソード
  • The Instagram Funnel That Built An Epic Brand

    The Instagram Funnel That Built An Epic Brand
    2025/08/12
    A single product insert can transform Amazon customers into loyal Instagram superfans, generating thousands of 5-star reviews, boosting rankings, and driving sales straight to your own website. When the private equity buyers who wrecked Beast Gear killed this strategy, they stripped away one of the brand’s most powerful growth engines — and now we’re bringing it back. In this episode, I reveal the exact system that turned Beast Gear from “just another seller” into a real brand, built a community that bought again and again, and outlived every algorithm. This isn’t theory — it’s the playbook that delivers reviews, repeat sales, and a competitive edge Amazon alone can’t give you. Full video version here: https://youtu.be/ikC_hQZZtig
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    17 分
  • From Wreckage to Rebuild: The Beast Gear Comeback Begins

    From Wreckage to Rebuild: The Beast Gear Comeback Begins
    2025/08/12
    When we bought Beast Gear back, it felt like stepping into a business crime scene — $800,000 in dead stock, five years of silence on social media, an erased email list, and a deleted website. Revenue had collapsed by 89%. But this isn’t just a comeback story; it’s a rebuild with purpose. In this episode, I reveal the brutal cash flow realities we faced, the Amazon-first strategy that’s stabilizing sales, the simple wins already driving big results, and the roadmap to resurrect the brand’s funnel. If you’ve ever had to rebuild something you love from the ground up, this is your blueprint.
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    10 分
  • This Is How You Ruin A Great Ecommerce Brand

    This Is How You Ruin A Great Ecommerce Brand
    2025/07/03
    Selling Beast Gear should have been a win, but instead, I watched it become a case study in how good brands get wrecked. The new owners ignored the customers, lost touch with what made the brand special, and chased shortcuts. I share what I saw go wrong, how easily a strong brand can unravel, and what founders need to understand before letting go. If you want to protect what you’ve built, learn from my hard-won experience so you don’t repeat these mistakes.
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    25 分
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