『Brand Odyssey』のカバーアート

Brand Odyssey

Brand Odyssey

著者： Kylie Hannaford and Miranda El-Atem
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 Do you want fun relatable content about the creative industry? Whether thats design, marketing, advertising, engineering or puppeteering - whatever it is - join Miranda and Kylie, two brand strategists and designers, as they take you on an expedition through the lands of brands. Each episode Kylie and Miranda will tell each other a story that the other hasn't heard before – “creative makes and breaks” – one where creativity has triumphed and one where the creative wheels fall off. We’ll chat about what went right and what went wrong - real time reactions and judgey quips included. From a $43M rebrand fail to how a street artist helped win a US presidential election, we will bring a diverse range of stories that will build your arsenal of creative case studies, while being entertained by two design nerds with some opinions. Episodes released weekly. So hop in if you dare, pop on your seatbelts, because we are going on a Brand Odyssey. Three Blocks Left Website: https://threeblocksleft.com.au/Copyright 2025 Kylie Hannaford and Miranda El-Atem アート マーケティング マーケティング・セールス 経済学
エピソード
  • Prince and 'The Love Symbol No.2’

    Prince and 'The Love Symbol No.2’
    2025/11/19

    For our season three finale, we’re going out with a symbol. Literally. Kylie takes us deep into one of the boldest and most misunderstood rebrands in music history - the moment Prince ditched his own name, invented an unpronounceable glyph, and forced every 90s magazine to install a custom floppy-disk font just to talk about him.

    What looked like diva behaviour was actually a genius contract hack - a creative rebellion that changed conversations about ownership, identity and design.

    ____

    Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...

    • Email us: sayhello@threeblocksleft.com.au
    • Visit us: threeblocksleft.com.au
    • Connect and DM Brand Odyssey on IG
    • Connect and DM Three Blocks Left on IG
    • Connect with Kylie on LinkedIn
    • Connect with Miranda on LinkedIn

    Produced by Mylk Media
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    34 分
  • Dr Pepper: When Marketing Mansplains a Soft Drink

    Dr Pepper: When Marketing Mansplains a Soft Drink
    2025/11/10

    What happens when a brand decides half the population isn’t its target market? In this episode, Miranda dives into one of the most baffling soda campaigns of all time - Dr Pepper Ten, the 2011 “manly” diet drink that proudly declared itself “Not For Women.”

    Because nothing says “refreshing” like sexism in a can.

    ____

    Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...

    • Email us: sayhello@threeblocksleft.com.au
    • Visit us: threeblocksleft.com.au
    • Connect and DM Brand Odyssey on IG
    • Connect and DM Three Blocks Left on IG
    • Connect with Kylie on LinkedIn
    • Connect with Miranda on LinkedIn

    Produced by Mylk Media
    続きを読む 一部表示
    36 分
  • BONUS: The Creative Reality of Going Viral with Jarrah Brailey

    BONUS: The Creative Reality of Going Viral with Jarrah Brailey
    2025/11/03

    If you caught our Black Star Pastry episode, you’ll remember we were deep in the frosting - talking viral cakes and cult brands. So in this bonus chat, we’ve roped in the woman who keeps that legacy alive online: Jarrah Brailey, founder of Jam Packed Agency and certified social-media powerhouse.

    Jarrah joins Kylie and Miranda to talk about launching her agency at 19, staying creative in the chaos, and why the best content looks effortless (but definitely isn’t). From black gloves and spotless benches to a cake shoot in a car park, she lifts the lid on what it really takes to make brands scroll-stopping.

    ____

    Got a question? Feedback or thoughts? Suggestions for topics? Want to work with us? Get in touch! We would love to hear from you...

    • Email us: sayhello@threeblocksleft.com.au
    • Visit us: threeblocksleft.com.au
    • Connect and DM Brand Odyssey on IG
    • Connect and DM Three Blocks Left on IG
    • Connect with Kylie on LinkedIn
    • Connect with Miranda on LinkedIn

    Produced by Mylk Media
    続きを読む 一部表示
    49 分
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