Three Days to Transform Your Life (And Why I Don't Believe in Being 'Ahead')

The simple structure that creates space, expansion, and freedom in your business and life

🔥 Hot take: The goal isn't progress, it's expansion—expanding ourselves to feel and hold more humanness.

Forget everything you've been told about productivity, getting ahead, and being 1% better every day. What if the secret to a lighter, more spacious life wasn't about doing more, but about doing things differently?

After implementing this three-day framework into my business and life, I've felt more grounded, expanded, and free than ever before. And it has nothing to do with being "ahead" of anyone else.

What You'll Learn:

• Why I don't believe we can ever be "ahead" of someone else (and why that's liberating)
• The hidden cost of constant task-switching and multitasking
• My three-day framework: Admin Day, Implement Day, Digital Detox Day
• How to cycle sync your business for maximum energy alignment
• Why taking a day OFF actually increases your revenue
• The ripple effects of working WITH your natural rhythms instead of against them
• How to create space for expansion instead of just productivity

The Three-Day Framework:

Admin Day - Batch all your small, non-urgent tasks into one focused day. Sync with luteal phase for natural organisation energy.

Implement Day - Dedicate one day monthly to learning AND immediately implementing new skills. Stop consuming without action.

Digital Detox Day - Complete disconnection from devices and business. Sync with menstruation for natural introspection and perspective.

The Uncomfortable Truth:

Research shows multitasking can reduce productivity by up to 40%. We're fragmenting our attention with small tasks all day, every day. The average person checks their phone 96 times daily—once every 10 minutes.

This isn't sustainable. It's the fast track to burnout and wondering why your business feels like a prison instead of freedom.

Key Takeaway:

Worth isn't tied to productivity or being "ahead." Our worth is intrinsic. The goal is creating a life that feels expansive, aligned, and deeply satisfying—not optimising yourself into a productivity machine.

My Personal Story:

How two hours pulling weeds in the sunshine after the worst month of my life reminded me that expansion comes from stepping outside our normal box and remembering there's a whole universe beyond our phones and problems.

🔥 Ready to create more space and expansion in your business and life?

Brand + Messaging VIP Day - Let's design a business that works WITH your energy cycles and natural rhythms, not against them.

Investment: $1,111 AUD | Only 4 spots per month

Book: DM @thebonniewicks on Instagram
Or find more info here: Brand + Messaging VIP DAY

Connect:
📧 Substack
📱 @thebonniewicks
🌐 thebonniewicks.com

Next Week: Episode 8 - The 7 Deadly Sins of Copywriting

Love the show? Leave a review and share with a fellow entrepreneur ready to stop chasing productivity and start creating expansion.

The Golden Thread: Why Traditional Niching is Dead (And What Actually Works)

The framework that lets you be multi-passionate AND wildly profitable

🔥 The uncomfortable truth: Traditional niching advice is keeping multi-passionate entrepreneurs small, confused, and constantly second-guessing themselves.

Right now, the business world is having an identity crisis about niching. Traditional gurus scream "NICHE DOWN OR DIE!" while rebels yell "YOU ARE THE NICHE!" Meanwhile, thousands of entrepreneurs are paralysed, not knowing whether to specialise or diversify.

But we're asking the wrong question. The real question isn't whether to niche or not to niche. The real question is: What's your golden thread?

What You'll Learn:

• Why traditional demographic and service niching is limiting your potential
• The McDonald's gourmet disaster (and what it teaches about brand coherence)
• How Dan Koe makes millions talking about "everything" (spoiler: it's not random)
• The Golden Thread Method that lets you be authentically multi-passionate
• Why "airy fairy" transformation words actually work better than specific demographics
• The difference between strategic authenticity and scattered authenticity
• Real examples of transformation niching in action

My Personal Story:

How my daughter's daycare meltdown reminded me why I built a business that serves my life (not the other way around) - and why this flexibility is only possible when your positioning is crystal clear.

The Game-Changing Framework:

Transformation Niching - Instead of niching by WHO you serve or WHAT you do, niche by the transformation you facilitate. Find your one golden word (Freedom, Confidence, Clarity) and weave it through everything.

Key Takeaway:

The gold isn't just in the niches. The gold is in the cohesion. You can be everything you are - you just need to know why it all connects and be intentional with what you spotlight.

🔥 Ready to discover your golden thread and create cohesive positioning that attracts premium clients?

Brand + Messaging VIP Day - We'll uncover your transformation niche and turn your multi-passionate nature into magnetic messaging that makes perfect sense.

Investment: $1,111 AUD | Only 4 spots per month

Book: DM @thebonniewicks on Instagram
Or find more info here: Brand + Messaging VIP DAY

Connect:
📧 Substack
📱 @thebonniewicks
🌐 thebonniewicks.com

Next Week: Episode 7 - Three Days to Transform Your Life And Business

Love the show? Leave a review and share with a fellow multi-passionate entrepreneur who's tired of trying to fit into someone else's niche box.

How to start imperfectly, learn publicly, and build sustainably without burning out

🔥 The uncomfortable truth: Waiting for "perfect conditions" is the most expensive business mistake you'll ever make.

While you're perfecting your sales page for three months, someone else is testing their Google doc offer and making sales. While you're investing in professional equipment before you even know if podcasting fits your life, someone else is building their audience with their phone camera.

What You'll Learn:

• Why school trained us wrong about learning (and how to unlearn perfectionism)
• The strategic difference between being shit and being sloppy
• My vulnerable confession about this very podcast
• The Consistency → Optimise → Maximise → Repeat framework that changes everything
• Why stopping isn't always quitting (and when it's actually smart business)
• How to test fast and learn fast without burning out
• Real examples of when "strategic shit" beats perfection

My Honest Confession:

In six months, I'll probably cringe at this episode's audio quality. And that's exactly why we needed to have this conversation.

Key Takeaway:

The real risk isn't starting imperfectly. The real risk is never starting because you're waiting for conditions that may never come. Your ideal clients want authenticity and value, not perfection.

🔥 Ready to start imperfectly and learn as you go?

Brand + Messaging VIP Day - Let's find your authentic voice and turn it into magnetic messaging, even if you're still figuring things out.

Investment: $1,111 AUD | Only 4 spots per month

Book: DM @thebonniewicks on Instagram
Or find more info here: Brand + Messaging VIP DAY

Connect:
📧 Substack
📱 @thebonniewicks - Insta
🌐 thebonniewicks.com

Next Week: Episode 6 - The Death of Niching

Love the show? Leave a review and share with a fellow entrepreneur who's ready to stop waiting for perfect and start creating with courage.

Permission granted. Ready to rise?

WTF is Messaging (And Why It's Your Secret Weapon)
The spotlight strategy that turns strangers into superfans

🔥 The most expensive messaging mistake I see entrepreneurs make? They think messaging is just their Instagram captions or website copy. But that's like thinking branding is just your logo.

What You'll Learn:

• What messaging ACTUALLY is (hint: it's not what you think)
• Why messaging vs. niching confusion is costing you clients
• The 3-pillar framework for multi-passionate entrepreneurs
• My mountain analogy that makes everything click
• The accordion strategy for testing what resonates
• How to manage your "spotlight" strategically

Key Takeaway:

Messaging isn't about choosing one thing and abandoning everything else. It's about being strategic with your spotlight in a world full of noise.

🔥 Ready to stop scattered spotlights and start attracting dream clients?

Brand + Messaging VIP Day - Nail your messaging and become magnetic to your ideal clients.

Investment: $1,111 AUD | Only 2 VIP spots available next month

Book: DM @thebonniewicks on Instagram
Or find more info here: Brand + Messaging VIP DAY

Connect:
📧 Substack
📱 @thebonniewicks
🌐 thebonniewicks.com

Next Week: Episode 5 - TBA

Love the show? Leave a review and share with a fellow entrepreneur ready to stop playing messaging roulette.

Ready to rise?

How to rewire your mental operating system for unstoppable success

🔥 That voice in your head saying you're not enough? It's not random self-doubt. It's your self-image doing exactly what it's programmed to do: keep you "safe" from stepping outside your current identity.

What You'll Learn:

• Why your self-image acts like a thermostat controlling your success ceiling
• The two competing systems in your brain (and how to choose which runs the show)
• My vulnerable Bali story
• The 5-step Identity Expansion Framework you can use immediately
• Why failure mechanisms are actually divine redirections asking for change

Key Takeaway:

You will always act like the person you conceive yourself to be. Change your self-image, change your results.

🔥 Ready to upgrade your internal operating system?

Brand + Messaging VIP Day - Align your external brand with your expanded internal identity.

Investment: $1,111 AUD | Only 4 spots per month

Book: DM @thebonniewicks on Instagram
Or directly at VIP Day

Connect: 📧 Substack
📱 @thebonniewicks
🌐 thebonniewicks.com

Next Week: Episode 4 - "WTF is Messaging (And Why It's Your Secret Weapon)"

Love the show? Leave a review and share with a fellow entrepreneur ready to stop sabotaging their success.

Ready to rise?

Business Is Personal (Whether You Like It Or Not)

Why treating business like it's separate from who you are kills growth

🔥 The uncomfortable truth nobody wants to talk about: Your nervous system determines your business capacity more than any strategy ever will.

Most business advice treats you like a machine that needs optimisation. Input strategy, output results. Follow this blueprint, get that outcome. Scale faster, hustle harder, optimise everything.

But here's what they're missing: You're not a machine. You're a human with a nervous system, values, life circumstances, and a unique way of moving through the world.

And when you try to force yourself into a business model that doesn't honour who you actually are, two things happen: Either the business fails, or you do.

What You'll Discover:

• Why your nervous system is your secret business weapon (and how to work WITH it, not against it)
• The real reason successful businesses feel empty - and what to do about it
• My complete entrepreneurial journey: from BAS agent to candle maker to copywriter to this
• How to identify the difference between growth challenges and drain challenges
• Why your capacity determines your ceiling (and how to expand it authentically)
• The 4 nervous system states that sabotage your success
• How to design your business for your worst days, not your best days

My Story Includes:

• Why I crashed and burned multiple times (and what I learned each time)
• The candle business that taught me about authentic differentiation
• How becoming a primary parent changed my entire business model
• The energy mismatch that forced me to shut down a profitable copywriting business
• Why I've seen EVERYTHING work for someone, somewhere

Key Takeaway:

There is no universal right way to build a business. There's only the right way for you, right now, in this season of your life. Your business should enhance your life, not consume it.

🔥 READY TO BUILD A BUSINESS THAT HONOURS YOUR ENERGY?

Tired of fighting against your nervous system and ready to work WITH it?

My Brand + Messaging VIP Day isn't just about discovering your magnetic voice - it's about creating messaging and positioning that aligns with your actual capacity and energy. We'll uncover what lights you up AND what drains you, then build a brand that works with your nervous system, not against it.

What you'll walk away with:
✨ Your Brand Soul Word and core essence that feels authentically YOU
✨ Messaging that attracts dream clients without burning you out
✨ A business model assessment that honours your current season of life
✨ Capacity-aligned strategy that supports sustainable growth ✨ Your signature perspective and frameworks that set you apart

Investment: $1,111 AUD

Ready to stop fighting yourself and start building something that actually fits your life?
DM me on Instagram @thebonniewicks with any questions
Or book your VIP day now - we only accept 4 spots a month

🎧 New episodes drop every Tuesday

Host: Bonnie Wicks - Brand & Embodiment Coach

Coming Next Week:

Episode 3: "The Identity Expansion That Changes Everything" - How to grow your business by growing yourself, without losing yourself in the process

Love the show?

Leave a review and share with a fellow entrepreneur who's ready to stop fighting their nervous system and start working with it.

Your business should enhance your life, not consume it. Ready to rise? Let's light it up.

Why personal branding has never been more important (and what most people get wrong about it)

🔥 In an age where AI can generate "perfect" copy in seconds, your authentic voice has become your ultimate competitive advantage.

We're living through the biggest shift in content creation since the printing press. While everyone's debating whether AI is good or bad, I'm watching something fascinating happen: personal branding has exploded. Google searches are up 300% since 2020, and 92% of people now trust individual creators more than traditional brands.

What You'll Discover:

• Why AI is making personal branding MORE important, not less
• The 3 misconceptions keeping brilliant entrepreneurs small
• Why "branding is for big businesses" is the mindset that keeps small businesses small
• How to build brand coherence across every touchpoint (not just complete a workbook)
• Why traditional funnels are dead and what's replaced them
• The Personal Brand Funnel Blueprint - my proprietary 4-element system for building magnetic authority

The 4 Elements That Build Upon Each Other:

Brand Essence - Your gravitational centre (the unchanging truth at your core)
Brand Expression - How your essence comes to life in communication
Brand Edge - What makes you impossible to ignore
Brand Ecosystem - How it all works together as your funnel

Key Takeaway:

Your brand isn't something you build around your business. Your brand IS your business. When someone resonates with your authentic voice, your unique perspective, your way of seeing and solving problems, the actual mechanics of selling become almost irrelevant.

🔥 READY TO DISCOVER YOUR MAGNETIC BRAND?

Want to uncover your Brand Essence, nail your Expression, sharpen your Edge, and build your Ecosystem in just 4 hours?

My Brand + Messaging VIP Day is where phoenixes rise from the ashes of "shoulds" and borrowed strategies. In one intensive session, we'll excavate your authentic voice and turn it into magnetic messaging that makes premium clients obsessed with your work.

What you'll walk away with:
✨ Your Brand Soul Word and core essence
✨ Authentic positioning that makes you THE obvious choice
✨ Voice and tone guidelines that sound unmistakably like YOU
✨ Your signature perspective and proprietary frameworks

Investment: $1,111 AUD

Ready to burn what's false and rise into your magnetic authority?
Book your VIP DAY here - Only 4 spots per month
DM me on Instagram @thebonniewicks for any questions x

🎧 New episodes drop every Tuesday

Host: Bonnie Wicks - Brand & Embodiment Coach

Connect With Bonnie:

📧 Subscribe to the substack:https://brandbusinessbecoming.substack.com/about
📱 Instagram: @thebonniewicks
🌐 Website: https://thebonniewicks.com/home

Mentioned in This Episode:

• The Personal Brand Funnel Blueprint
• Why coherence beats completion in branding
• Examples from my candle business days

Coming Next Week:

Episode 2: "Business Is Personal (Whether You Like It Or Not)" - Why treating business like it's separate from who you are kills growth

Love the show?

Leave a review and share with a fellow entrepreneur who's ready to stop hiding and start rising.

Ready to burn what's false and rise in your truth? Let's light it up.

Brand. Business. Becoming. - Episode 0: Trailer

What if your business could be wildly profitable AND deeply true?

🔥 Welcome to the show that's about to change how you think about building a business.

If you've ever felt successful on paper but empty in your soul... if you've ever wanted to burn down your business and start over... if you're tired of following someone else's blueprint and ready to build from your own authentic fire - this is your new home.

What You'll Discover:

• Why the most successful entrepreneurs aren't following blueprints - they're building from their authentic fire
• The real reason surface-level strategies fail (and what to focus on instead)
• How to build a business that honours your nervous system AND amplifies your voice
• Why your authentic voice is your ultimate competitive advantage in an AI-saturated world

This Show Is For You If:

✨ You're a coach, consultant, or creator tired of copying other people's strategies
✨ You're multi-passionate and refuse to be put in a box
✨ You want premium prices but struggle with feeling worthy
✨ You're done performing "expert" and ready to embody who you actually are
✨ You believe business can create positive impact, not just profit

The Three Pillars We Explore:

BRAND - Your magnetic essence (not your logo)
BUSINESS - Strategy that works WITH your energy
BECOMING - Growing yourself to match your business ambitions

🎧 New episodes drop every Tuesday

Host: Bonnie Wicks - Brand & Embodiment Coach
Show Theme: Strategy meets soul, empires built with authenticity intact

Connect With Bonnie:

📧 Subscribe to my substack: https://brandbusinessbecoming.substack.com/
📱 Instagram: @thebonniewicks
🌐 Website: https://thebonniewicks.com/home

Love the show?

Leave a review and share with a fellow entrepreneur who's ready to stop apologising for their fire and start using it to light up everything they touch.

Your people are waiting for someone with YOUR specific magic. Let's make sure they can find you.