『Brand, Business, Becoming』のカバーアート

Brand, Business, Becoming

Brand, Business, Becoming

著者: Bonnie Wicks
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Brand. Business. Becoming. with Bonnie Wicks is the podcast for entrepreneurs ready to build wildly profitable businesses that honour their authentic voice and nervous system. If you're tired of playing small, copying other people's strategies, and building a business that burns you out, this show is for you. We explore what it really takes to create magnetic authority without performing who you think you should be. Each episode blends high-level strategy with embodiment work, helping you: • Build a personal brand that attracts premium clients • Create offers that feel authentic and command top prices • Develop unshakeable confidence in your unique voice • Scale without sacrificing your soul or sanity Hosted by Bonnie Wicks, brand and embodiment coach for self-led entrepreneurs who refuse to choose between profit and purpose. Ready to burn what's false and rise in your truth? Subscribe now.2025 The Bonnie Wicks マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Three Days to Transform Your Life (From Overwhelm to Expansion)
    2025/09/16

    Three Days to Transform Your Life (And Why I Don't Believe in Being 'Ahead')

    The simple structure that creates space, expansion, and freedom in your business and life

    🔥 Hot take: The goal isn't progress, it's expansion—expanding ourselves to feel and hold more humanness.

    Forget everything you've been told about productivity, getting ahead, and being 1% better every day. What if the secret to a lighter, more spacious life wasn't about doing more, but about doing things differently?

    After implementing this three-day framework into my business and life, I've felt more grounded, expanded, and free than ever before. And it has nothing to do with being "ahead" of anyone else.

    What You'll Learn:

    • Why I don't believe we can ever be "ahead" of someone else (and why that's liberating)
    • The hidden cost of constant task-switching and multitasking
    • My three-day framework: Admin Day, Implement Day, Digital Detox Day
    • How to cycle sync your business for maximum energy alignment
    • Why taking a day OFF actually increases your revenue
    • The ripple effects of working WITH your natural rhythms instead of against them
    • How to create space for expansion instead of just productivity

    The Three-Day Framework:

    Admin Day - Batch all your small, non-urgent tasks into one focused day. Sync with luteal phase for natural organisation energy.

    Implement Day - Dedicate one day monthly to learning AND immediately implementing new skills. Stop consuming without action.

    Digital Detox Day - Complete disconnection from devices and business. Sync with menstruation for natural introspection and perspective.

    The Uncomfortable Truth:

    Research shows multitasking can reduce productivity by up to 40%. We're fragmenting our attention with small tasks all day, every day. The average person checks their phone 96 times daily—once every 10 minutes.

    This isn't sustainable. It's the fast track to burnout and wondering why your business feels like a prison instead of freedom.

    Key Takeaway:

    Worth isn't tied to productivity or being "ahead." Our worth is intrinsic. The goal is creating a life that feels expansive, aligned, and deeply satisfying—not optimising yourself into a productivity machine.

    My Personal Story:

    How two hours pulling weeds in the sunshine after the worst month of my life reminded me that expansion comes from stepping outside our normal box and remembering there's a whole universe beyond our phones and problems.

    🔥 Ready to create more space and expansion in your business and life?

    Brand + Messaging VIP Day - Let's design a business that works WITH your energy cycles and natural rhythms, not against them.

    Investment: $1,111 AUD | Only 4 spots per month

    Book: DM @thebonniewicks on Instagram
    Or find more info here: Brand + Messaging VIP DAY

    Connect:
    📧 Substack
    📱 @thebonniewicks
    🌐 thebonniewicks.com

    Next Week: Episode 8 - The 7 Deadly Sins of Copywriting

    Love the show? Leave a review and share with a fellow entrepreneur ready to stop chasing productivity and start creating expansion.


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    36 分
  • Niche Wars: Why Both Sides Are Wrong (And What Smart Entrepreneurs Do Instead)
    2025/09/08

    The Golden Thread: Why Traditional Niching is Dead (And What Actually Works)

    The framework that lets you be multi-passionate AND wildly profitable

    🔥 The uncomfortable truth: Traditional niching advice is keeping multi-passionate entrepreneurs small, confused, and constantly second-guessing themselves.

    Right now, the business world is having an identity crisis about niching. Traditional gurus scream "NICHE DOWN OR DIE!" while rebels yell "YOU ARE THE NICHE!" Meanwhile, thousands of entrepreneurs are paralysed, not knowing whether to specialise or diversify.

    But we're asking the wrong question. The real question isn't whether to niche or not to niche. The real question is: What's your golden thread?

    What You'll Learn:

    • Why traditional demographic and service niching is limiting your potential
    • The McDonald's gourmet disaster (and what it teaches about brand coherence)
    • How Dan Koe makes millions talking about "everything" (spoiler: it's not random)
    • The Golden Thread Method that lets you be authentically multi-passionate
    • Why "airy fairy" transformation words actually work better than specific demographics
    • The difference between strategic authenticity and scattered authenticity
    • Real examples of transformation niching in action

    My Personal Story:

    How my daughter's daycare meltdown reminded me why I built a business that serves my life (not the other way around) - and why this flexibility is only possible when your positioning is crystal clear.

    The Game-Changing Framework:

    Transformation Niching - Instead of niching by WHO you serve or WHAT you do, niche by the transformation you facilitate. Find your one golden word (Freedom, Confidence, Clarity) and weave it through everything.

    Key Takeaway:

    The gold isn't just in the niches. The gold is in the cohesion. You can be everything you are - you just need to know why it all connects and be intentional with what you spotlight.

    🔥 Ready to discover your golden thread and create cohesive positioning that attracts premium clients?

    Brand + Messaging VIP Day - We'll uncover your transformation niche and turn your multi-passionate nature into magnetic messaging that makes perfect sense.

    Investment: $1,111 AUD | Only 4 spots per month

    Book: DM @thebonniewicks on Instagram
    Or find more info here: Brand + Messaging VIP DAY

    Connect:
    📧 Substack
    📱 @thebonniewicks
    🌐 thebonniewicks.com

    Next Week: Episode 7 - Three Days to Transform Your Life And Business

    Love the show? Leave a review and share with a fellow multi-passionate entrepreneur who's tired of trying to fit into someone else's niche box.


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    24 分
  • The Permission to Be Shit
    2025/09/02

    How to start imperfectly, learn publicly, and build sustainably without burning out

    🔥 The uncomfortable truth: Waiting for "perfect conditions" is the most expensive business mistake you'll ever make.

    While you're perfecting your sales page for three months, someone else is testing their Google doc offer and making sales. While you're investing in professional equipment before you even know if podcasting fits your life, someone else is building their audience with their phone camera.

    What You'll Learn:

    • Why school trained us wrong about learning (and how to unlearn perfectionism)
    • The strategic difference between being shit and being sloppy
    • My vulnerable confession about this very podcast
    • The Consistency → Optimise → Maximise → Repeat framework that changes everything
    • Why stopping isn't always quitting (and when it's actually smart business)
    • How to test fast and learn fast without burning out
    • Real examples of when "strategic shit" beats perfection

    My Honest Confession:

    In six months, I'll probably cringe at this episode's audio quality. And that's exactly why we needed to have this conversation.

    Key Takeaway:

    The real risk isn't starting imperfectly. The real risk is never starting because you're waiting for conditions that may never come. Your ideal clients want authenticity and value, not perfection.

    🔥 Ready to start imperfectly and learn as you go?

    Brand + Messaging VIP Day - Let's find your authentic voice and turn it into magnetic messaging, even if you're still figuring things out.

    Investment: $1,111 AUD | Only 4 spots per month

    Book: DM @thebonniewicks on Instagram
    Or find more info here: Brand + Messaging VIP DAY

    Connect:
    📧 Substack
    📱 @thebonniewicks - Insta
    🌐 thebonniewicks.com

    Next Week: Episode 6 - The Death of Niching

    Love the show? Leave a review and share with a fellow entrepreneur who's ready to stop waiting for perfect and start creating with courage.

    Permission granted. Ready to rise?

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    22 分
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