『Brand As A Story』のカバーアート

Brand As A Story

Brand As A Story

著者： Lynsay Gould
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Talking about your business shouldn't feel harder than running it. This trailer introduces the Brand As Story, a podcast for business owners tired of sounding salesy or scripted. Host Ben Fisher helps you create a brand message you actually want to say out loud. When your message fits, you stop performing, stop pushing, and stop second-guessing. You'll learn to talk about your work with clarity and confidence, without feeling like you're selling your soul. Press play and start telling the story only you can tell. Keywords: branding, storytelling, confidence, business, marketing, messaging"Copyright Lynsay Gould マーケティング マーケティング・セールス 個人的成功 経済学 自己啓発
エピソード
  • From Elevator Pitch to Genuine Conversation: Reframing Your Brand Story

    From Elevator Pitch to Genuine Conversation: Reframing Your Brand Story
    2026/04/04
    In this episode of Brand As A Story, host Ben Fisher explores the critical shift from delivering rehearsed elevator pitches to engaging in authentic brand conversations. Learn how to transform your mechanical thirty-second pitch into compelling storytelling that creates genuine connections with your audience. Ben shares real client examples, including a financial advisor who revolutionized her approach by leading with vulnerability and transformation rather than credentials. Discover three key strategies for reframing your brand narrative: leading with why it matters instead of what you do, embracing vulnerability to create relatability, and adopting conversational rather than presentational language. The episode emphasizes that the most powerful brand stories are human, imperfect, and focused on the transformation you create for others rather than your expertise. Ben demonstrates how moving from transaction-based to transformation-based storytelling builds trust, invites relationship, and makes your brand memorable. Perfect for entrepreneurs, small business owners, and marketing professionals looking to create more authentic brand connections. Keywords: brand storytelling, elevator pitch, authentic marketing, brand narrative, storytelling strategy, business communication, networking, brand connection, transformation marketing, conversational branding.
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    5 分
  • The Authenticity Advantage: Why Being Real Beats Being Perfect

    The Authenticity Advantage: Why Being Real Beats Being Perfect
    2026/04/03
    In this episode of Brand As A Story, host Ben Fisher explores why authentic branding consistently outperforms polished perfection in today's marketplace. Through real client case studies, including a sustainable fashion brand that tripled sales by embracing vulnerability, Ben demonstrates how authenticity creates deeper customer connections and drives business results. Learn why consumers are increasingly drawn to brands that share their struggles, failures, and behind-the-scenes reality rather than curated perfection. Ben breaks down the authenticity revolution reshaping brand marketing, explaining how vulnerability builds trust and distinguishes brands in crowded markets. Discover practical strategies for identifying your authentic brand voice, leveraging your origin story, and transforming perceived weaknesses into competitive advantages. The episode covers common authenticity mistakes, the difference between oversharing and strategic vulnerability, and how authentic branding influences business decisions beyond marketing. Perfect for entrepreneurs, marketers, and business leaders looking to build genuine connections with their audience while driving measurable growth. Ben shares actionable frameworks for crafting authentic brand narratives that resonate with modern consumers who crave real, unfiltered brand experiences over manufactured perfection.
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    5 分
  • How to Talk About What You Do Without Sounding Like Everyone Else

    How to Talk About What You Do Without Sounding Like Everyone Else
    2026/04/03
    In this episode of Brand As A Story, host Ben Fisher tackles one of the biggest challenges facing entrepreneurs and business owners today: how to differentiate yourself in a crowded marketplace. Ben explores why most businesses sound identical when describing their services and provides actionable strategies to break free from generic messaging. Learn how to shift from describing what you do to communicating the transformation you create for clients. Discover the power of getting specific about your ideal customer instead of trying to appeal to everyone. Ben shares practical exercises for rewriting your brand message using your client's language rather than industry jargon. Through real examples and personal stories, this episode reveals how specificity and authenticity can make your business magnetic to the right customers. Perfect for entrepreneurs, consultants, coaches, and anyone looking to stand out in their industry. Ben demonstrates how small changes in messaging can create massive differences in market perception and client attraction. Whether you're struggling with commoditization or simply want to communicate your value more effectively, this episode provides the tools to craft messaging that resonates. Join thousands of business owners who have transformed their brands by learning to tell their stories in ways that make people actually care.
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    3 分
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