Welcome to The In Your Face Podcast, I'm your host, Dr. Blair Feldman, and today we have a captivating episode in store for you. Our guest, Brooke Oliphant, is a powerhouse in the orthodontic sales/ consulting world, demonstrating how transparency in pricing and personalized coaching is revolutionizing the patient experience and boosting practice performance. From starting out in the world of photography to becoming a sought-after orthodontic treatment coordinator and coach, Brooke has founded Straight Up Sales Orthodontic Coaching to transform the way orthodontic practices engage with customers.

Get ready to hear success stories about practices that have thrived through Brooke's mentorship, even amidst a fluctuating economy—pre-selling retainer programs and tweaking insurance strategies are just the tip of the iceberg. We'll also delve into the art of strategic silence in communication, a speaking technique that can dramatically improve patient interaction, as espoused by keynote speaker Josh Sundquist.

Moreover, we'll discuss how personal well-being ties into professional success, as Brooke shares her philosophy on the interconnectedness of physical health, optimism, and performance. And if you're curious about growing your practice's profits in today's economy while navigating new consumer behaviors, Brooke's insights on upselling, pre-selling, and delivering value-based treatment plans are gold.

Don't miss out as Brooke and I explore the potential of retention programs, the significance of same-day conversions, and the indispensable role of technology in enhancing patient decision-making. Everything you need to know about reaching peak performance and designing an unbeatable patient experience is in this episode. Join us for a conversation that's sure to be enlightening, actionable, and, as always, unapologetically In Your Face.

Resources Mentioned:

Straight Up Sales Orthodontic Coaching - https://www.straightupsales.com/

Straight Up Sales on IG - https://www.instagram.com/orthodonticsalescoaching/

Learn more about becoming a Retainer Club Partner - https://www.partners.retainerclub.com/