Hiring the right person starts with understanding what the job actually requires.

In this episode of **Books & The Biz**, Dan and Rich discuss how unclear expectations can lead to the wrong hires, costly miscommunication, and disappointing results. From interim and fractional executives to key leadership roles, they explore the questions every business owner should answer before bringing someone on board.

If you've ever wondered why a great hire didn't work out, this conversation will help you identify the problem before you make the investment.

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Most businesses don't have a marketing problem—they have a focus problem.

In this episode of **Books & The Biz**, Dan and Rich are joined by Josh Anderson of Marketing Reboot to discuss why better growth often comes from doing less, not more. They explore how eliminating distractions, focusing on the right customers, and aligning marketing with business operations can produce stronger results than constantly chasing the next tactic or trend.

If your marketing feels busy but isn't driving growth, this conversation will help you rethink where your time and money are really going.

Business owners are often challenged with individual performance. What happens when it seems like every task is done through shortcuts, completed incorrectly, or never finished at all? This is a common complaint heard from all levels of leadership.

The old method of, "The beatings will continue until morale improves," doesn't work. Nor does being complacent and hoping the problem fixes itself. It's conditioning.

Today we will address sub-par performance and steps you can take to fix it.

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