Bookkeepers are more valuable than they think with David Morrison
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Bookkeepers often underestimate just how much value they bring to their clients.
In this episode of Behind the Books, we're joined by David Morrison, New Zealand Market Lead for COUNT and a familiar face to many Bookkeepers from his years with Thankyou Payroll.
David believes the bookkeeping profession is entering one of its most exciting periods. As AI continues to automate repetitive tasks, the real value of Bookkeepers isn't disappearing... it's becoming even more important.
We discuss why COUNT chose New Zealand as its launch market, how AI is changing the way we work, and why judgement, curiosity and trusted client relationships will always be skills technology can't replace.
This episode covers:
- Why Bookkeepers often underestimate the value they bring
- How AI is creating more opportunities for Bookkeepers
- Why COUNT chose New Zealand as its launch market
- The future skills every Bookkeeper should be developing
- Why curiosity and critical thinking matter more than ever
- What the bookkeeping profession could look like over the next five years
- Why human expertise will always matter
If you've ever wondered what the future of bookkeeping really looks like, this conversation will leave you feeling optimistic about where the profession is heading.