The End of 10X (and the beginning of what’s next)

We made it - the final chapter of 10x Is Easier Than 2x is here!

In this closing episode, we revisit the Map of Consciousness, talk about courage as the turning point for real growth, and share the lessons that changed how we think about leadership, clarity, and unique ability.

You’ll hear our biggest takeaways - from raising standards and letting go of 80 % to redefining what freedom and focus actually mean. We also open up about the parts we still struggle with (yes, unique ability - we’re looking at you).

And finally, we reveal our next book: Happy Money by Ken Honda - a journey into transforming our relationship with money and abundance.

Share your biggest take aways from this book with us and join us moving forward as we dive into money mindset.

📚 Book: 10x is Easier than 2x by Dan Sullivan & Dr. Benjamin Hardy

📚 Chapter Conclusion: 10X is easier than 2X

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

Are you a rugged Individualist or a Transformational leader?

This is the exercise for Chapter 6 and it’s one of our most honest yet.

We look at what it really takes to move from being a micromanager or “rugged individualist” to becoming a transformational leader.
Through four principles — idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration — we turn the mirror on ourselves and our own leadership stories.

You’ll hear laughter, vulnerability, and a few uncomfortable truths as we unpack how self-image, courage, and honesty shape who we are as leaders (and as humans).

If you’re leading others - or just trying to lead yourself - this is your reflection space.

📚 Book: 10x is Easier than 2x by Dan Sullivan & Dr. Benjamin Hardy

📚 Chapter 6 EXERCISE: Build a self-managing company

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

At some point, every entrepreneur faces the same truth: control limits growth

The ultimate 10x move isn’t doing more, but to letting go. But how do you do that in reality. According to the book, it’s all about the who and the team and thereby how you lead.

In Chapter 6: Build a Self-Managing Company , we dive into what it actually takes to stop being the manager and start being the transformational leader.

We talk about:

• The four levels of leadership - and how to know where you are
• What it really means to give trust before you get it
• How to attract “the right who’s” by being crystal clear on vision and standards
• The balance between autonomy, mastery, and relatedness
• Why leadership begins long before the office, even in schools and families

This chapter hit home, not just for our businesses, but for how we show up as parents, partners, and people.

📚 Book: 10x is Easier than 2x by Dan Sullivan & Dr. Benjamin Hardy

📚 Chapter 6: Build a self-managing company - evolve from micromanager to transformational leader

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

If freedom is the goal, what does it actually look like in your calendar?

In this “What About You?” episode, we do the exercise for Chapter 5: Take 150 + Free Days per Year and realize how radical it is to plan recovery first.

We talk about:

• Mapping out 150 free days (and why we ended up with 190 😅)
• Balancing ambition and real life when you have kids
• Why rest is a skill and not a reward
• Learning to switch off without losing momentum
• What “flow” looks like when business meets family life

Finding out freedom isn’t about taking a break, it’s about building a life that doesn’t need one.

📚 Book: 10x is Easier than 2x by Dan Sullivan & Dr. Benjamin Hardy

📚 Chapter 5 EXERCISE: Take 150+ 'free days' per year

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

What if time isn’t something to manage but something to expand?

In Chapter 5: Take 150 + Free Days per Year , we explore Dan Sullivan’s idea of escaping “factory time” and shifting into kairos time - the kind of time that stretches, flows and fuels transformation.

We talk about:

• Why recovery is a growth strategy, not a luxury
• The difference between chronos and kairos — and why it matters
• The power of true boundaries: focus days, buffer days and free days
• How 153 unplugged days could actually make you more productive
• What happens when your brain finally gets quiet

This chapter reminded us that time freedom isn’t granted, it’s designed. And designing freedom is both within your own decision making as well as one of the hardest things you can do.

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

What’s your Dream Check?

In this “What About You?” episode, we do the exercise for Chapter 4: Uncover Your 10x Past to Clarify Your 10x Future and things get big, fast.

We talk about:

• Defining your own “Dream Check” (yes, we said $100 000 and totally got the numbers wrong 😅)
• What unique value makes that number a no-brainer
• Why our goal isn’t just to grow but to transform how people use books
• The kind of authors we dream of collaborating with and the ones we won’t
• And the messy truth about discovering our unique ability (spoiler: we’re not there yet)

It’s funny, unfiltered, and more honest than planned! (on the other hand that’s exactly the point of podcasting about this journey so here goes….)

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

What if your past already holds the map to your 10x future?

In Chapter 4: Uncover Your 10x Past to Clarify Your 10x Future , we explore how looking back at our previous leaps can reveal what’s truly worth multiplying — and what to leave behind.

We talk about:

• The connection between The Gap and the Gain and your next 10x jump
• Using your past successes as a compass for what comes next
• The concept of the fitness function - and why it matters more than goals
• The “Dream Check”: putting an absurd number on your value (and owning it)
• Why clarity about your 10x path starts with telling the truth about your past

This chapter marks a turning point where vision meets proof and another way to value success.

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!

How do you actually find your unique ability?

In this “What About You?” episode, we do the exercise for Chapter 3: 10x Embraces Abundance and Rejects Scarcity - and it’s by far the hardest one yet.

We talk about:

• What it means to work in your unique ability — and how to find it
• Why “flow” and “time flies” moments are clues
• The difference between strengths and unique abilities
• How frustration, confusion, and overthinking might be part of the process
• And why we might need Dan Sullivan himself to explain this chapter 😅

It’s raw, honest, and a little messy, maybe you recognize some of it.

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👯 Hosts: Sofia Stigendal & Marielle Almquist
🎧 Editing: Elmer Hermansson
📲 Follow us on Instagram & TikTok @bookbright_podcast
— and don’t hesitate to reach out with your reflections and thoughts.

BookBright: Review, Rethink & Rewrite your story – one book at a time!